AtData

AtData's Postal Append product helps marketers enrich their data and identify a consumer’s offline identity (first name, last name, postal address) associated with a given email address. Organizations who collect and maintain their consumers’ email addresses through online sign-ups, loyalty programs, or lead generation forms can utilize the product to confirm a consumer’s name and postal address PII or to enable direct mail. With the Postal Append product (sometimes referred to as “reverse e-append” or “reverse email append”), an organization can extend their consumer CRM database to include name and postal mail address identity data.

This enriched contact information can be used for location-based personalized outreach or to help with postal mail retargeting. Additionally, the Postal append product can be used to link identities across disparate datasets, to help with use cases such as identity resolution or linkage for measurement and attribution    The Postal append product can also be used to identify multiple emails within a single household address, by identifying the associated postal mail addresses for an email list. Organizations might use appended postal mail addresses to identify, flag, and dedupe household emails within a campaign, in addition to optimizing marketing offers and controling advertising spend.

S. email addresses on average. The trial product is fully functional, allowing for a maximum of 100 free queries.