# Attentive — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T11:46:39.931Z

## Overview

- **Description**: Attentive® is the AI-powered SMS and email marketing platform that delivers unparalleled messaging performance on the channels that matter most.
This app allows you to share your data from your Snowflake instance to Attentive.
This integration syncs product, customer, and event data from Snowflake to Attentive so that you can:
Unlock high-performing, triggered SMS and Email messages, such as cart and browse abandonment, low inventory, and back-in-stock
Segment customers based on past purchasing, browsing activity, or customer attributes directly from Snowflake
Customize your message content using dynamic product variables & custom attributes from Snowflake
Achieve faster time-to-value for Attentive AI™ products by sharing high-value datasets via Snowflake such as product catalog, purchase data, and customer attributes.
Note:
This app only allows you to sync your data from Snowflake to Attentive.  To also sync your Attentive events data with your Snowflake instance, please reach out to your Attentive representative.
Sample datasets include, but are not limited to:
Product Catalogs
- Gain access to detailed product data to significantly enhance the accuracy of your outputs, especially when it comes to product recommendations
Subscriber Attributes
- Utilize attributes such as gender, birthday, first name along with metrics like product affinity, average order value, purchase frequency, purchase categories for more personalized segments
Site Activity
- Utilize actions such as page views, search actions, onsite metadata, and product detail page (PDP) interactions for marketing activation, segmentation, and journey activation
Purchase Data
- Leverage historical and in-store purchase data including past purchases, frequency of purchases, average order value, favorite product categories, and seasonal buying trends to better understand subscriber intent and activity
Third Party Events
- Ad engagement, loyalty events, email activity, and reviews
- **Domain**: attentive.com
- **Contact Email**: partnerships@attentive.com
- **Company Website**: https://attentive.com

## Categories & Sectors

- **Categories**: 360-Degree Customer View, Attribution Analysis, Audience Activation, Audience Segmentation, Customer Acquisition, Customer Onboarding, Identity Resolution, Marketing

## Marketplace Presence

- **Source Platforms**: snowflake_marketplace
- **Platform Count**: 1

## Intelligence Scores

- **Vendor Score**: 19.3
- **Market Presence**: 19.3
- **Integration**: 20
- **Business Maturity**: 3.2

## Links

- Vedex Profile: https://vedex.ai/vendor/attentive-63cb2d
- Due Diligence: https://vedex.ai/due-diligence/attentive-63cb2d