# Audience Acuity — Vendor Intelligence Profile > Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T09:37:34.517Z ## Overview - **Vendor Type**: data_provider - **Headquarters**: USA - **Year Founded**: 2014 - **Employee Count**: 45 - **Description**: The Identity Authority by Audience Acuity quickly validates, connects, and enriches customer records for enterprises of all sizes from our highly accurate, authoritative identity graph — with consent for 1:1 marketing and without needing to share PII. We update, enhance, and extend the quality and addressability of your data so that you can reach and contextually interact with consumers across more channels and devices to drive greater performance. Our omni-channel Super Identity Graph (SIG) utilizes a proprietary 23-step process to deterministically match PII and digital identifiers to 230M+ individual consumers that are validated against the most accurate identity database in the United States. This unique methodology allows us to blend individually compiled data with extensive digital behavior and transaction activity - so you have the most accurate, comprehensive identity to engage the modern consumer personally, dynamically, and without reliance upon 3P cookies. Source Data Types for Identity Resolution and Data Enrichment: PII: First Name + Last Name + Postal Address Email Hashed Email (MD5, SHA1, and SHA256) Device ID (MAID) Last Name + Phone Number Standard Identity Resolution Results: Audience Acuity Individual ID (for matched records) Total / Percentage Matched Total Identifiers Appended Matches by Source Data Type - Count / Percentage Match Quality of Name-Based / Pseudonymous Identifiers Identity Resolution Details by Appended Identifier Type - Count / Percentage breakdowns Standard Data Enrichment Output: Total Enriched Records Total Attributes Appended Demographic Enrichment Opportunity by Attribute - Count / Percentage Demographic Enrichment Details by Attribute - Count / Percentage breakdowns Source data consumer demographics indexed against the entire SIG Last Name + Phone Number Privacy-Safe and Legal/InfoSec-Friendly Your data remains secure in your safe harbor. Audience Acuity employs stringent rules for sourcing data to ensure that all data appends are opted-in for 1:1 marketing while adhering to all relevant privacy requirements for opt-outs and deletions. Resolution and enrichment are performed natively in your environment, eliminating the need to share PII and the associated rigorous Legal/InfoSec approval process. Enhanced, Seamless Activation: Resolution and enrichment results are output within minutes/hours back into your environment, so you can immediately enhance your modeling, segmentation, and generative AI processes with highly accurate attributes, while also extending the reach of your existing activation channels with a greater breadth of both name-based and pseudonymous identifiers. - **Slogan**: The Identity Authority - **Domain**: audienceacuity.com - **Contact Email**: info@audienceacuity.com - **Company Website**: https://audienceacuity.com ## Categories & Sectors - **Categories**: 360-Degree Customer View, Attribution Analysis, Audience Activation, Contact Data Enrichment, Identity, Identity Resolution - **Sectors**: Marketing Technology, Advertising, Data Enrichment, Identity Resolution ## Marketplace Presence - **Source Platforms**: databricks_marketplace, datarade, snowflake_marketplace - **Platform Count**: 3 - **Delivery Methods**: API - **Geographic Coverage**: United States ## Intelligence Scores - **Vendor Score**: 52.2 - **Market Presence**: 45.3 - **Trust & Compliance**: 40 - **Integration**: 69.1 - **AI Readiness**: 29 - **Business Maturity**: 34 - **Support & Operations**: 75.2 ## Trust & Compliance (vendor-reported) > These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor. - **Trust Score**: 48/100 (based on vendor-reported attestations, not verified by vedex) - **SOC 2 Type II**: In progress - **ISO 27001 Certified**: No - **GDPR Compliance**: Partially - **Encryption Standards**: Mentioned as using encryption in the California Data Broker Registry - **Penetration Testing**: Annual third-party testing - **Historical Breach Record**: No public incident found in our search (unverified) - **Data Residency Options**: US - **Written Compliance Policies**: Data privacy, Information security, Intellectual property ## AI & ML Readiness - **LLM-Friendly Output Formats**: Structured JSON with schemas - **File Formats Supported**: CSV, JSON, XML ## Business & Funding - **Funding Stage**: Bootstrapped - **Estimated ARR Range**: $1-10M - **Key Customers**: Agencies, Brands, Marketing Platforms - **Key Partnerships**: Databricks, Snowflake ## Competitors - **Competitors**: Alesco Data, DRAKO, Factori, Redmob ## Products ### Customer Identity Resolution A specialized service for resolving and unifying customer identities to create a single view of the consumer. - **Pricing**: $43,750 - **Free**: No - **Link**: https://vedex.ai/products/customer-identity-resolution-5e94cd/llms.txt ### Identity Graph Data A comprehensive identity resolution dataset used to connect consumer identifiers across digital and offline channels. - **Pricing**: $57,500 - **Free**: No - **Link**: https://vedex.ai/products/identity-graph-data-d6c6f5/llms.txt ### Audience Data Consumer insights and segmentation data designed to improve audience targeting and marketing performance. - **Pricing**: $30,000 - **Free**: No - **Link**: https://vedex.ai/products/audience-data-73da52/llms.txt ### Identity Resolution + Data Enrichment Resolve and enrich first-party customer records against Audience Acuity’s deterministic, referential data asset. - **Pricing**: $57,500 - **Free**: No - **Categories**: ADVERTISING_AND_MARKETING, COMMERCE, FINANCIAL, GAMING, MEDIA, RETAIL, SPORTS, TRAVEL_AND_TOURISM - **Link**: https://vedex.ai/products/identity-resolution-data-enrichment-ed8b69/llms.txt ## Links - Vedex Profile: https://vedex.ai/vendor/audience-acuity-33ecda - Due Diligence: https://vedex.ai/due-diligence/audience-acuity-33ecda