# Borrell Associates — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T09:37:16.790Z

## Overview

- **Vendor Type**: consultancy
- **Headquarters**: 161 John Jefferson Road BLDG C, Suite 202, Williamsburg, VA 23185
- **Year Founded**: 2001
- **Employee Count**: 25
- **Description**: Borrell Associates is a research and consulting firm specializing in local media and advertising intelligence, providing data-driven insights, market analysis, and strategic forecasting for media companies, agencies, and advertisers.
- **Slogan**: The Local Media Intelligence Experts
- **Domain**: borrellassociates.com
- **Company Website**: http://www.borrellassociates.com

## Categories & Sectors

- **Categories**: Advertising, Media, Market Intelligence, Forecasting
- **Sectors**: Media, Advertising, Marketing, Technology

## Marketplace Presence

- **Delivery Methods**: Web UI download
- **Geographic Coverage**: United States

## Intelligence Scores

- **Vendor Score**: 29.3
- **Market Presence**: 14
- **Trust & Compliance**: 24
- **Integration**: 1.4
- **AI Readiness**: 11
- **Business Maturity**: 37.7
- **Support & Operations**: 55.6

## Trust & Compliance (vendor-reported)

> These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

- **Trust Score**: 31/100 (based on vendor-reported attestations, not verified by vedex)
- **SOC 2 Type II**: No
- **ISO 27001 Certified**: No
- **GDPR Compliance**: Partially
- **Encryption Standards**: Standard industry TLS for transit and AES-256 for data at rest
- **Penetration Testing**: Annual vulnerability assessments
- **Historical Breach Record**: No public incident found in our search (unverified)
- **Data Residency Options**: US
- **Written Compliance Policies**: Data privacy, Intellectual property, Information security

## AI & ML Readiness

- **LLM-Friendly Output Formats**: Plain text
- **File Formats Supported**: Excel, CSV

## Business & Funding

- **Funding Stage**: Bootstrapped
- **Estimated ARR Range**: $1-10M
- **Key Customers**: Local media groups, Advertising agencies, Digital platforms
- **Key Partnerships**: RAB, Marketron, The Branded Content Project

## Products

### Industry-Specific Ad Budget Data
Data providing industry-specific advertising budgets tailored for local markets.
- **Pricing**: $15,000
- **Free**: No
- **Link**: https://vedex.ai/products/industry-specific-ad-budget-data-010998/llms.txt

### Local Advertising Intelligence Data
Comprehensive ad-spending assessments across 12 media types including newspapers, online, and TV for local markets.
- **Pricing**: $27,500
- **Free**: No
- **Link**: https://vedex.ai/products/local-advertising-intelligence-data-a80daa/llms.txt

### Annual Digital Benchmarking Report
Benchmark report helping radio and media leaders understand local digital performance and trends.
- **Pricing**: $3,750
- **Free**: No
- **Link**: https://vedex.ai/products/annual-digital-benchmarking-report-bac3bc/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/borrell-associates-733621
- Due Diligence: https://vedex.ai/due-diligence/borrell-associates-733621