BT Active Intelligence

Designed for retailers, property developers, and urban planners, Location Insights offers valuable information into customer behaviour using foot traffic patterns, which will enable data-driven decisions. Key Features: Demographic profiling: Understand the characteristics of your customers based on footfall, and demographic information, such as age, gender, and income level. All enabling you to tailor marketing strategies and product offerings to the preferences of your target audience.

Site selection optimisation: Make informed decisions on site selection and expansion. Use footfall data to pinpoint locations with the highest potential for success, based on customer-density, dwell-times, and competitor-presence. Competitor benchmarking: Compare footfall data with your competitors’ locations to assess their impact on your business.

This enables you to identify areas that will give you a competitive advantage, and develop strategies to stand out from the crowd. Proximity marketing: Implement targeted marketing campaigns using catchment data. These will help you engage customers with promotions that boost foot traffic and drive sales at specific locations.

Operational efficiency: Aligning staffing-levels with footfall trends will help you make the most of your workforce. Ensuring that peak hours are staffed to provide exceptional customer service, and minimising operational costs during slower periods. Real estate planning and urban development: Support real estate developers and urban planners in making data-driven decisions.

They can evaluate potential locations based on footfall data, attract tenants with the most promising foot traffic, and plan urban developments to enhance overall city dynamics.