# Chalice Custom Algorithms — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T08:33:29.669Z

## Overview

- **Description**: AI ALLOCATOR OVERVIEW:
Chalice’s AI Allocator is an application for matching the regional distribution of ad impressions to the physical distribution of product across a country or continent. AI Allocator improves sell-through of physical products by sending more ads wherever they are needed. It solves for misalignment caused by ecommerce algorithms in brick-and-mortar commerce. Ecommerce algorithms will send more ads wherever the advertiser’s products are selling well. AI Allocator sends more ads wherever products are selling poorly. The primary use-case is to support sales of perishable inventory such as packaged food, medicine, hotel rooms, or event tickets. It can also support auto dealerships, franchise restaurants, consumer electronics, and other retail sales.
Tables Included
Geo Pacing Ad Groups
Geo Pacing Bid Adjustment Logs
GeoPacing Bud Constraints
GeoPacing Bid Weights
GeoPacing Budgets
GeoPacing Hour of Day Budgets
GeoPacing Target Lists
Fields Included:
Ad groups
Flight start and end dates
Base bids
Max bids
Pacing data
Bid adjustment logging data
- **Domain**: chalice.ai
- **Contact Email**: sales@chalice.ai
- **Company Website**: https://chalice.ai

## Categories & Sectors

- **Categories**: Accelerating Advertising Revenue, Marketing

## Marketplace Presence

- **Source Platforms**: snowflake_marketplace
- **Platform Count**: 1

## Intelligence Scores

- **Vendor Score**: 18.6
- **Market Presence**: 13.8
- **Integration**: 20
- **Business Maturity**: 3.2

## Links

- Vedex Profile: https://vedex.ai/vendor/chalice-custom-algorithms-226bee
- Due Diligence: https://vedex.ai/due-diligence/chalice-custom-algorithms-226bee