Cint

Cint audience segments are built from fully consented and continuously verified data from millions of global consumers who enter our research platform each year to answer surveys. License Cint Verified Audiences to enrich, validate, and activate your customer data, or build custom research audiences for tailored survey-based insights. Enrich your first party with additional or new demographic data on your consumers Build a proprietary audience using modelling to combine your data with Cint Verified Audiences Validate your customer or first-party data with Cint Verified Audiences Available Demographic Data Cint matches against Hashed Emails (HEM - SHA256, SHA1 or MD5) , Mobile Ad IDs (MAID) and IP addresses to provide all the following attributes from all available countries in our platform per matched identifier with a 365-day lookback period for HEMs and MAIDs and a 2-day lookback period for IP Addresses: Age Gender Household Income Education Employment Industry Parental Status Relationship Status Lookback Periods: for HEMs and MAIDs: 365-day lookback period.

for IP addresses: Configurable lookback period between 1 and 30 days (default is 2 days). Note: Max 3 attribute sets per identifier will be provided. The attributes data connected to HEMs and MAIDs are updated every two weeks, and the attributes data connected to IP addresses are updated daily.

How to Use: Manual SQL vs Streamlit App Cint Verified Audiences can be used in two ways, depending on your preference. Choose the method that best fits your workflow: Use manual SQL for automation, scripting, or integration. Use the Streamlit app for an interactive, guided experience.

Manual SQL Usage You can interact directly with the application by calling the matching procedures in your Snowflake worksheet. Setup Reference: Before running any match, you must set up a reference to your table or view containing the identifiers (HEMs, MAIDs, or IP addresses). , hashed emails, device IDs, or IP addresses).

This step is required so the app knows which of your tables to use for matching. table>', 'PERSISTENT', 'references', 'select' ) ); You can check if the reference is set by calling: SELECT SYSTEM$GET_REFERENCE('hems'); SELECT SYSTEM$GET_REFERENCE('maids'); SELECT SYSTEM$GET_REFERENCE('ip_addresses'); If you need to change the reference to a different table/view, simply repeat the above steps with the new table/view. Important Notes: Each reference must point to a table/view with the correct column name and type for the identifier.

At least 50 distinct identifiers are required in the referenced column for matching to work. You can update or reset the reference at any time. get_match_count('<IDENTIFIER_TYPE>'[, <IP_ADDRESS_AGE_IN_DAYS>]); Where '<IDENTIFIER_TYPE>' is one of: 'HEMSHA256' 'HEMSHA1' 'HEMMD5' 'MAID' 'IPADDRESS' For IPADDRESS, you can optionally specify the lookback period (in days) as the second argument (between 1 and 30, default is 2).

get_match('<IDENTIFIER_TYPE>'[, <IP_ADDRESS_AGE_IN_DAYS>]); For IPADDRESS, you can optionally specify the lookback period (in days) as the second argument (between 1 and 30, default is 2). get_match('IPADDRESS'); -- default 2-day lookback Using the Streamlit App A user-friendly Streamlit app is included for interactive usage.