# Claritas — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T11:49:51.483Z

## Overview

- **Vendor Type**: data_provider
- **Headquarters**: San Diego, California
- **Year Founded**: 1971
- **Employee Count**: 500
- **Description**: Claritas is a leading provider of marketing intelligence and consumer insights, specializing in data-driven solutions that help businesses identify, understand, and reach their ideal customers through advanced segmentation and predictive analytics.
- **Slogan**: The Authority on Marketing Intelligence
- **Domain**: claritas.com
- **Company Website**: https://www.claritas.com

## Categories & Sectors

- **Categories**: Demographics, Consumer Behavior, Marketing Data, Geospatial Data, Lifestyle Segmentation
- **Sectors**: Retail, Automotive, Media and Entertainment, Telecommunications

## Marketplace Presence

- **Delivery Methods**: SFTP, S3 Bucket, Web UI download
- **Geographic Coverage**: United States

## Intelligence Scores

- **Vendor Score**: 52.2
- **Market Presence**: 48.2
- **Trust & Compliance**: 84
- **Integration**: 62.1
- **AI Readiness**: 29
- **Business Maturity**: 75.8
- **Support & Operations**: 67.5

## Trust & Compliance (vendor-reported)

> These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

- **Trust Score**: 75/100 (based on vendor-reported attestations, not verified by vedex)
- **SOC 2 Type II**: Yes (current report available)
- **ISO 27001 Certified**: No
- **GDPR Compliance**: Fully compliant (DPA available)
- **Encryption Standards**: AES-256 for data at rest and TLS 1.2+ for data in transit
- **Penetration Testing**: Annual third-party penetration testing
- **Historical Breach Record**: No public incident found in our search (unverified)
- **Data Residency Options**: US
- **Written Compliance Policies**: Data privacy, Information security, Intellectual property, Anti-corruption

## AI & ML Readiness

- **LLM-Friendly Output Formats**: Structured JSON with schemas
- **File Formats Supported**: CSV, Excel, XML

## Business & Funding

- **Funding Stage**: Acquired
- **Estimated ARR Range**: $10-50M
- **Key Customers**: Verizon, Bank of America, Ford, Target
- **Key Partnerships**: RCS Global

## Products

### Campaign Measurement
Claritas Cross-Channel Attribution tracks marketing exposures across all online and offline channels.
- **Pricing**: $31,250
- **Free**: No
- **Categories**: ADVERTISING_AND_MARKETING, DEMOGRAPHICS, MEDIA
- **Link**: https://vedex.ai/products/campaign-measurement-42bb15/llms.txt

### PRIZM® Premier
Segmentation system classifying households into 68 lifestyle types based on consumer behavior, shopping patterns, and media preferences.
- **Pricing**: $32,500
- **Free**: No
- **Link**: https://vedex.ai/products/prizm-premier-588416/llms.txt

### Identity Resolution
Transform anonymous website visitors into actionable audiences with Claritas' Anonymous Website Visitor Resolution.
- **Pricing**: $31,250
- **Free**: No
- **Categories**: ADVERTISING_AND_MARKETING, DEMOGRAPHICS, MEDIA
- **Link**: https://vedex.ai/products/identity-resolution-5de267/llms.txt

### Consumer Segmentation
Choose from thousands of Syndicated Audiences across industry leading Segmentation Systems such as PRIZM and P$YCLE.
- **Pricing**: $31,250
- **Free**: No
- **Categories**: ADVERTISING_AND_MARKETING, MEDIA, DEMOGRAPHICS
- **Link**: https://vedex.ai/products/consumer-segmentation-a230de/llms.txt

### Syndicated Audiences
Over 2,500 pre-built audience segments based on 10,000+ demographic and behavioral attributes.
- **Pricing**: $1,645
- **Free**: No
- **Link**: https://vedex.ai/products/syndicated-audiences-cb9c61/llms.txt

### Campaign Optimization
Supercharge your client's conversions with Claritas AI Personalization, dynamically tailoring content in real-time.
- **Pricing**: $31,250
- **Free**: No
- **Categories**: ADVERTISING_AND_MARKETING, DEMOGRAPHICS, MEDIA
- **Link**: https://vedex.ai/products/campaign-optimization-e00839/llms.txt

### Connexions®
Segmentation system focused on technology and media usage behaviors.
- **Pricing**: $32,500
- **Free**: No
- **Link**: https://vedex.ai/products/connexions-3f6152/llms.txt

### Pop-Facts® Demographic Data
Demographic dataset containing up to 500 data elements per household/area.
- **Pricing**: $15,000
- **Free**: No
- **Link**: https://vedex.ai/products/pop-facts-demographic-data-449605/llms.txt

### Claritas Identity Graph
Proprietary identity resolution tool covering over 255 million people, including devices and online behavior.
- **Pricing**: $87,500
- **Free**: No
- **Link**: https://vedex.ai/products/claritas-identity-graph-4cea85/llms.txt

### Claritas 360
Software platform for accessing marketing intelligence, segmentation, and consumer insights.
- **Pricing**: $1,645
- **Free**: No
- **Link**: https://vedex.ai/products/claritas-360-a60c12/llms.txt

### P$YCLE® Premier
Segmentation system classifying U.S. households into 58 segments based on financial behavior and wealth.
- **Pricing**: $45,000
- **Free**: No
- **Link**: https://vedex.ai/products/p-ycle-premier-c1efde/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/claritas-77a037
- Due Diligence: https://vedex.ai/due-diligence/claritas-77a037