VedexVendorsData Axle

Data Axle

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Formerly: American Business Information, InfoUSA, Infogroup

“Top rated B2B & B2C data activated in your destination of choice”

Data Axle is a leading provider of data-driven intelligence and business solutions, dedicated to helping organizations improve their marketing, sales, and operational performance. Headquartered in Dallas, the company specializes in the aggregation and verification of high-quality business and consumer data, serving as a critical infrastructure partner for enterprises across a wide range of industries. By combining proprietary data collection methodologies with advanced technology, Data Axle empowers businesses to make informed decisions, identify new growth opportunities, and maintain accurate, actionable records that drive long-term success. Their core mission centers on providing the foundational intelligence necessary for companies to connect with their target audiences effectively while ensuring data integrity and compliance.

The company maintains an extensive portfolio of data assets, most notably the Data Axle Business Database, which covers a vast majority of U.S. businesses with a specific focus on high-growth small and medium-sized enterprises. Complementing this is their comprehensive consumer database, which offers deep demographic and lifestyle insights. Beyond raw data, Data Axle provides a suite of sophisticated services, including data hygiene, cleansing, and appending—such as email, phone, and address verification—to ensure that client databases remain current and reliable. Through their standardized API and real-time data feeds, they enable seamless integration into existing enterprise workflows, while platforms like Data Axle Genie and specialized sales solutions offer accessible tools for lead generation and nonprofit outreach.

Data Axle serves a diverse clientele, including professionals in finance, investment, compliance, and academic research. Financial institutions and investors utilize their business credit scores and firmographic data to assess risk and identify market trends, while marketing teams rely on their precision targeting capabilities to optimize campaign performance. The company’s commitment to data quality is further evidenced by their rigorous verification processes, which ensure that the information provided is both accurate and relevant. By offering flexible delivery options—ranging from self-service platforms to direct API access—Data Axle accommodates the unique technical requirements of modern enterprises.

What differentiates Data Axle in the marketplace is their long-standing reputation for data accuracy and their ability to provide a holistic view of the business landscape. By bridging the gap between raw data and actionable intelligence, they enable organizations to navigate complex market environments with confidence. Whether supporting large-scale enterprise initiatives or providing essential directory services like ReferenceUSA, Data Axle remains a cornerstone for companies seeking to leverage data as a strategic asset. Their focus on continuous innovation and high-touch service ensures that cli

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Intelligence Score
68/100
Your Rating
Type

data_provider

HQ

USA

Founded

1972

Employees

800

Platforms

4

Domain

data-axle.com

Offering

B2B and Consumer Identity Data Platform

Cost Tier

$$

Data Quality SignalsA

Freshness

Recently enriched

API Status

API Available

100Completeness

Compliance (vendor-reported)

SOC 2
ISO 27001
GDPR
CCPA

Quality Breakdown

Data Coverage
78
Documentation
100
Compliance
78
Pricing Clarity
71

Signal Analysis

Categories

360-Degree Customer ViewAnalytics ToolsAsset ValuationAttribution AnalysisAudience ActivationAudience SegmentationB2B DataB2B Marketing DataCommerceContact Data EnrichmentCost OptimizationCustomer AcquisitionData ProductsData Quality and CleansingDemand ForecastingDemographicsEconomyEnvironmentFinancialFoot Traffic AnalyticsFraud RemediationGeospatialHealth and Life SciencesIdentityIdentity ResolutionInventory ManagementLocation PlanningMarket AnalysisMarketingMediaProvidersRisk AnalysisSportsTransportation

Listed On

aws_marketplacedatabricks_marketplacedataradesnowflake_marketplace

Delivery Methods

REST APISFTPS3 BucketAzure BlobSnowflake ShareWeb UI download

Geographic Coverage

United States, Canada

Procurement Intelligence

Primary OfferingComprehensive U.S. business and consumer databases providing firmographic, demographic, and contact-level intelligence for lead generation and data enrichment.
Best ForSales and marketing operations teams needing high-volume lead enrichment and CRM data hygiene.
Benefits
  • Extensive U.S. business coverage with 95% market penetration
  • Flexible delivery options including direct cloud shares and real-time APIs
  • Strong data hygiene and appending capabilities for CRM maintenance
  • Competitive pricing for mid-market lead generation and prospecting
Disadvantages
  • Limited international data coverage compared to global-first competitors
  • Focus is heavily skewed toward U.S. SMBs rather than enterprise-level global entities
  • Self-service tools are more oriented toward marketing lists than deep quantitative research
Intelligence ScoresAll pillars scored
Market Presence
67
Trust & Compliance
84
Integration
79
Business Maturity
89
AI Readiness
29
Support & Ops
67
Product Quality
56
Extended Analytics
Price Compete
63
Price Clarity
71
Causal Authority
56
Causal Depth
100

Deep Intelligence

Enriched97% coverage

Web Authority

Notable
25
12 mentions·6 platforms
Reddit
4 × 3 pts+12
LinkedIn
2 × 2 pts+4
linkedin company
3 × 1 pts+3
GitHub
1 × 2 pts+2
Twitter / X
1 × 2 pts+2
Blogs & Newsletters
1 × 2 pts+2
Evidence5 sources
Reddit

Data Axle? : r/CFP

Is Data Axle a reliable service for leads? Top skills for aspiring CFP® professionals.

Reddit

Anyone heard of Axle Data scam? (help please)

It's called Data Axle, which IS a real website, a real thing, but I think the scammers are using screenshots of it to seem legit. Has anyone ...

Reddit

Data Axle : r/CFP

Has anyone used Data Axle for email lists, generating leads, business, etc? If so, what's your experience with them been like?

Trust & Compliance
Trust Score
75/100

Based on vendor-reported attestations, not verified by Vedex. Breach history is not scored.

SOC 2
ISO 27001
GDPR
Encryption: AES-256 for data at rest and TLS 1.2+ fo…Pen Test: Annual third-party penetration testing p…

These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

SOC 2 Type IIYes (current report available)
GDPRFully compliant (DPA available)
ISO 27001No
Risk ScoreB+
EncryptionAES-256 for data at rest and TLS 1.2+ for data in transit
Penetration TestingAnnual third-party penetration testing performed
Audit LoggingYes (on request)
Breach HistoryNo public incident found in our search (unverified)
Data Privacy OfficerYes (dedicated)
Compliance OfficerYes (full-time)
Privacy LawsGDPR, CCPA/CPRA
Data ResidencyUS
Personal Data BasisLegitimate interest and contractual necessity
Sub-processor TransparencyAvailable on request

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About Data Axle

Data Axle is a data provider vendor headquartered in USA, founded in 1972 with approximately 800 employees. Data Axle specializes in 360-degree customer view, analytics tools, asset valuation, attribution analysis, audience activation data. This vendor has a Vedex Intelligence Score of 68 out of 100, reflecting market presence, compliance posture, integration readiness, and business maturity.

Data Categories

Data Axle operates in the following alternative data categories.

360-Degree Customer ViewAnalytics ToolsAsset ValuationAttribution AnalysisAudience ActivationAudience SegmentationB2B DataB2B Marketing DataCommerceContact Data EnrichmentCost OptimizationCustomer AcquisitionData ProductsData Quality and CleansingDemand ForecastingDemographicsEconomyEnvironmentFinancialFoot Traffic AnalyticsFraud RemediationGeospatialHealth and Life SciencesIdentityIdentity ResolutionInventory ManagementLocation PlanningMarket AnalysisMarketingMediaProvidersRisk AnalysisSportsTransportation

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