# Domo — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T09:38:26.930Z

## Overview

- **Description**: Domo MMM (Powered by Stella) delivers full Bayesian Marketing Mix Modelling directly in your Snowflake environment, giving you statistically rigorous attribution with confidence intervals for every insight.
Brought to you by Domo, the AI and Data products platform trusted by brands like UPS, Sony Interactive Entertainment, ESPN, NBCUniversal, Unilever, Lenovo, and National Geographic. Domo connects to over 1,000 data sources, transforms data with low-code and pro-code tools, and puts AI agents and workflows into action across your business. This Native App brings Domo's marketing measurement expertise to Snowflake. Full Bayesian Marketing Mix Modelling shows you which marketing channels drive revenue, with AI-powered budget optimisation. Your data never leaves your Snowflake environment.
What This App Does
Domo MMM analyses your historical marketing spend and revenue data to reveal the true incremental impact of each channel. Using advanced Bayesian inference, the app calculates channel contributions, incremental ROAS, and optimal budget allocations, all with uncertainty quantification so you know how confident to be in every recommendation.
Key Capabilities
Full Bayesian attribution for up to 10 marketing channels with confidence intervals
AI-powered budget optimisation using Snowflake Cortex
Intelligent scenario planning for strategic budget decisions
Revenue waterfall showing baseline versus marketing contribution
Statistical validation including VIF analysis and correlation diagnostics
Professional reporting for leadership presentations
Ideal For
Marketing teams, CMOs, and analysts managing 4-10 channels and multiple control variables who need to prove marketing ROI and optimise spend allocation using 2+ years of weekly data.
Intro Video:
Domo MMM Native App Intro
Walkthrough Video:
Domo MMM Snowflake Native App Walkthrough – AI Marketing Mix Modeling Explained
Walkthrough Deck:
Domo MMM Native App End to End Walkthrough Deck
Email Support:
support@domo.com
Response Time:
2 business days
- **Domain**: domo.com
- **Contact Email**: snowflake@domo.com
- **Company Website**: https://domo.com

## Categories & Sectors

- **Categories**: Analytics Tools, Business Intelligence & Advanced Analytics, Connectors, Customer Acquisition, Data Integration, ELT/ETL, Integrated SaaS Applications, Marketing

## Marketplace Presence

- **Source Platforms**: aws_marketplace, snowflake_marketplace
- **Platform Count**: 2

## Intelligence Scores

- **Vendor Score**: 30.4
- **Market Presence**: 27.7
- **Integration**: 35
- **Business Maturity**: 3.2

## Links

- Vedex Profile: https://vedex.ai/vendor/domo-27d62a
- Due Diligence: https://vedex.ai/due-diligence/domo-27d62a