# Dynata — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T10:33:38.149Z

## Overview

- **Vendor Type**: data_provider
- **Headquarters**: Plano, TX
- **Year Founded**: 1977
- **Employee Count**: 5000
- **Description**: Dynata is a global leader in first-party data and insights, providing researchers, marketers, and advertisers with access to millions of consumers and business professionals for market research and data-driven decision-making.
- **Slogan**: Insights for every decision.
- **Domain**: dynata.com
- **Company Website**: https://dynata.com

## Categories & Sectors

- **Categories**: Consumer Insights, Market Research, Audience Targeting, First-party Data, Survey Data
- **Sectors**: Market Research, Advertising, Marketing, Consumer Goods, Technology

## Marketplace Presence

- **Delivery Methods**: REST API, SFTP, Web UI download
- **Geographic Coverage**: Global

## Intelligence Scores

- **Vendor Score**: 57.5
- **Market Presence**: 26
- **Trust & Compliance**: 99
- **Integration**: 42.8
- **AI Readiness**: 29
- **Business Maturity**: 76.8
- **Support & Operations**: 83.6

## Trust & Compliance (vendor-reported)

> These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

- **Trust Score**: 100/100 (based on vendor-reported attestations, not verified by vedex)
- **SOC 2 Type II**: Yes (current report available)
- **ISO 27001 Certified**: Yes (with certificate date)
- **GDPR Compliance**: Fully compliant (DPA available)
- **Encryption Standards**: AES-256 for data at rest and TLS 1.2+ for data in transit
- **Penetration Testing**: Annual third-party penetration testing and continuous vulnerability scanning
- **Historical Breach Record**: No public incident found in our search (unverified)
- **Data Residency Options**: US, EU, UK, APAC
- **Written Compliance Policies**: Data privacy, Information security, Anti-corruption, Whistleblowing

## AI & ML Readiness

- **LLM-Friendly Output Formats**: Structured JSON with schemas
- **File Formats Supported**: CSV, JSON, Excel, XML

## Business & Funding

- **Funding Stage**: Acquired
- **Estimated ARR Range**: $100M+
- **Key Customers**: Fortune 500 companies, Global advertising agencies, Market research firms
- **Key Partnerships**: 1000minds

## Products

### QualityScore
An AI-driven data quality solution designed to ensure the accuracy and reliability of survey and first-party data.
- **Pricing**: $112,500
- **Free**: No
- **Link**: https://vedex.ai/products/qualityscore-3b4afd/llms.txt

### First-Party Consumer and B2B Data
A massive database of fully permissioned consumer and business professional profiles for market research and audience targeting.
- **Pricing**: $137,500
- **Free**: No
- **Link**: https://vedex.ai/products/first-party-consumer-and-b2b-data-177cee/llms.txt

### Connected Data
A solution that connects first-party data to provide a holistic view of the customer experience across various touchpoints.
- **Pricing**: $87,500
- **Free**: No
- **Link**: https://vedex.ai/products/connected-data-7dd0f6/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/dynata-d7cb54
- Due Diligence: https://vedex.ai/due-diligence/dynata-d7cb54