# Echo Analytics — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T08:32:54.274Z

## Overview

- **Vendor Type**: data_provider
- **Headquarters**: France
- **Year Founded**: 2021
- **Employee Count**: 35
- **Description**: GeoPersona is an advanced analytics tool that identifies residential postal codes where people with high affinities for specific consumer activities (such as sports, dining, and entertainment) reside. It does so by analyzing people’s visitation patterns. For instance, it can reveal the postal codes in New York where sports enthusiasts reside by analyzing visitation patterns to sports-related locations like stadiums, playgrounds and sports retailers.

This particular data sample is for jewelry shoppers in New York, highlighting in which post codes you are most (and least) likely find audiences who frequent jewelry and accessory stores.

This analysis of complex visitation patterns and geospatial behaviors allows GeoPersona to transform raw mobility data into actionable insights. Businesses can use this sophisticated analysis to pinpoint where potential customers reside, significantly enhancing marketing strategies, optimizing site selection and improving customer experiences.
Why is GeoPersona Important?
Strong Indicator of Intent: A physical visitation is stronger indicator of intent than simply browsing online. For example, a person who physically visits a movie theater is more likely to be interested in movies than a person who just browses for movie tickets online.
Non-PII Data: With privacy guardrails becoming stronger with time, it will become more challenging to track online behavior at a device ID level, making aggregated insights the norm. GeoPersona does just this with postcode-level aggregation of affinities.
How does GeoPersona work?
Taking aggregated mobility data, we score each postal code against various interest segments with an Affinity Index, which is a measure of the level of interest for a given category in the specified postal code. The higher the index, the stronger the interest (or affinity) for the segment is.
The index is calculated using the following steps:
Use our strong Point of Interest (POI) database (68 million POI’s worldwide!!!) and segregate them by category
Assign each GeoPersona segment to related POI categories. For example, Sports Enthusiasts would be mapped to POI categories like ‘sports_stadium’, ‘sports_shop’, etc.
Compute the baseline for each region/country to determine the average number of visitors at a segment level
Calculate the average number of visits made by residents of a given postal code to the Category
Compare the averages of each postal code with the regional/national baseline for the segment to obtain the Index.
This data is non-PII and GDPR-compliant.
Dataset Attributes Include:
Postal Code
Postal Code Name
Region Name
Country Code
GeoPersona Segment
Affinity Index Regional
Affinity Index National
Quarter Range
Population
Number of Households
Purchasing Power (Per Capita & Household)
Demographic Data (Age, Age & Gender)
Country Coverage:
Our data is accessible in the following countries: France, Italy, Spain, Germany, United States, Great Britain.
Additional Information:
We provide data aggregation on a quarterly basis.
Information about our dataset, including details on our country offerings and data schema, is available here:
GeoPersona Data Schema:
https://docs.echo-analytics.com/geopersona/data-schema
GeoPersona Country Availability:
https://docs.echo-analytics.com/geopersona/country-coverage
GeoPersona Methodology:
https://docs.echo-analytics.com/geopersona/methodology
GeoPersona Segments Offered:
https://docs.echo-analytics.com/geopersona/segments-taxonomy
Echo's commitment to customer service is evident in our exceptional data quality and dedicated team, providing 360° support throughout the location data journey. We handle the complex tasks to deliver analysis-ready datasets to you.
- **Slogan**: Data provider for identity resolution and enrichment, bridging digital and physical worlds to enable precision activation at scale
- **Domain**: echo-analytics.com
- **Contact Email**: info@echo-analytics.com
- **Company Website**: https://www.echo-analytics.com

## Categories & Sectors

- **Categories**: Geospatial, Geospatial Data, Point of Interest (POI) Data, Providers
- **Sectors**: Retail, Real Estate, Marketing, Urban Planning, Logistics

## Marketplace Presence

- **Source Platforms**: databricks_marketplace, datarade, snowflake_marketplace
- **Platform Count**: 3
- **Delivery Methods**: API
- **Geographic Coverage**: Global with focus on Europe and North America

## Intelligence Scores

- **Vendor Score**: 50.8
- **Market Presence**: 50.4
- **Trust & Compliance**: 49
- **Integration**: 68.6
- **AI Readiness**: 38
- **Business Maturity**: 45
- **Support & Operations**: 47

## Trust & Compliance (vendor-reported)

> These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

- **Trust Score**: 57/100 (based on vendor-reported attestations, not verified by vedex)
- **SOC 2 Type II**: In progress
- **ISO 27001 Certified**: No
- **GDPR Compliance**: Fully compliant (DPA available)
- **Encryption Standards**: AES-256 for data at rest and TLS 1.2+ for data in transit
- **Penetration Testing**: Annual third-party penetration testing
- **Historical Breach Record**: No public incident found in our search (unverified)
- **Data Residency Options**: EU
- **Written Compliance Policies**: Data privacy, Information security, Intellectual property

## AI & ML Readiness

- **LLM-Friendly Output Formats**: Structured JSON with schemas
- **File Formats Supported**: Parquet, CSV, JSON
- **SDK Languages**: Python

## Business & Funding

- **Funding Stage**: Seed
- **Estimated ARR Range**: $1-10M
- **Key Customers**: Retail chains, Real estate developers, Media agencies
- **Key Partnerships**: AWS Data Exchange, Snowflake Data Marketplace

## Competitors

- **Competitors**: DRAKO, Factori, GapMaps, Veraset

## Products

### Location-Based Audiences | North America | Targeted Advertising
We transform location data into actionable audience segments to enhance your targeting capabilities across mobile, web, and CTV channels with real-world behavioral insights.
- **Pricing**: $30,000
- **Free**: No
- **Link**: https://vedex.ai/products/location-based-audiences-north-america-targeted-advertising-fe2a7d/llms.txt

### Mobility Data & Insights | Mobile Location Data | 18.8M+ Locations in the US
Echo’s US Mobility dataset tracks visits around 18.8M+ POIs, revealing foot traffic, loyalty, and cross-visitation trends with GDPR-compliant, non-PII data.
- **Pricing**: $37,500
- **Free**: No
- **Link**: https://vedex.ai/products/mobility-data-amp-insights-mobile-location-data-18-8m-locations-in-the-us-854a41/llms.txt

### POI Activity | 82M+ POIs Available Worldwide | Europe Dataset | Footfall Data | GDPR-Compliant
Explore our detailed Activity datasets on footfall, unique visitors, and visit patterns around global POIs. GDPR-compliant and non-PII, our high-quality data supports strategic decisions across industries, optimizing supply chains and enhancing store performance with precise location intel.
- **Pricing**: $37,500
- **Free**: No
- **Link**: https://vedex.ai/products/poi-activity-82m-pois-available-worldwide-europe-dataset-footfall-data-gdpr-compliant-8767e4/llms.txt

### GeoPersona Brand Segments | Europe | Segmentation Data | Available Globally | GDPR-Compliant
GeoPersona identifies postal codes with high affinities for activities like sports, dining, and entertainment via visitation patterns. This non-PII tool enhances marketing, site selection, and customer experience in the EU5, using insights from 82M+ POIs to target locations and boost ROI.
- **Pricing**: $360,000
- **Free**: No
- **Link**: https://vedex.ai/products/geopersona-brand-segments-europe-segmentation-data-available-globally-gdpr-compliant-93742e/llms.txt

### Point of Interest (POI) Data | Europe | 82M Locations Available Worldwide | Commercial POIs
Discover our European Places dataset featuring POIs across retail, food, services, financial services and more. Detailed attributes like address and opening hours empower strategic decisions and competitive intelligence.
- **Pricing**: $32,000
- **Free**: No
- **Link**: https://vedex.ai/products/point-of-interest-poi-data-europe-82m-locations-available-worldwide-commercial-pois-b66807/llms.txt

### Location-Based Audiences | Europe | Audience Targeting
We transform location data into actionable audience segments to enhance your targeting capabilities across mobile, web, and CTV channels with real-world behavioral insights.
- **Pricing**: $30,000
- **Free**: No
- **Link**: https://vedex.ai/products/location-based-audiences-europe-audience-targeting-d51886/llms.txt

### Customer Journey | Europe | Aggregated Foot Traffic Data | GDPR-Compliant
We provide unmatched data curation, with a detailed view of location activity over time. Our solution analyzes consumer visits before and after your POI, determining your store's reach. Gain a 360-degree view without PII data for optimal site selection, lease negotiations, and market intelligence.
- **Pricing**: $37,500
- **Free**: No
- **Link**: https://vedex.ai/products/customer-journey-europe-aggregated-foot-traffic-data-gdpr-compliant-da3c98/llms.txt

### Catchment Area | Europe | Foot Traffic Data | GDPR-Compliant
Unlock insights with Echo's Catchment Area. Reveal consumer profiles and movement patterns around POIs, enhance site selection, competitor analysis, and customer segmentation with non-PII, GDPR-compliant data. High-quality datasets span industries and countries. Updated daily and normalized monthly.
- **Pricing**: $30,000
- **Free**: No
- **Link**: https://vedex.ai/products/catchment-area-europe-foot-traffic-data-gdpr-compliant-e7577f/llms.txt

### Area Analysis | Aggregated Foot Traffic Data | 11 Countries | GDPR-Compliant
Unlock insights with Echo's Activity data, offering views of locations based on visitor behavior. Enhance site selection, urban planning, and real estate with metrics like unique visitors and visits. Our high-quality, global data reveals movement patterns, updated daily and normalized monthly.
- **Pricing**: $36,000
- **Free**: No
- **Link**: https://vedex.ai/products/area-analysis-aggregated-foot-traffic-data-11-countries-gdpr-compliant-f421e5/llms.txt

### Location-Based Audiences | Mexico & Brazil | Location-based advertising
We transform location data into actionable audience segments to enhance your targeting capabilities across mobile, web, and CTV channels with real-world behavioral insights.
- **Pricing**: $55,000
- **Free**: No
- **Link**: https://vedex.ai/products/location-based-audiences-mexico-amp-brazil-location-based-advertising-fcad4a/llms.txt

### Polygon Data | US Data | 14.4M+ Locations | Polygon attached to POI
- **Pricing**: $5,000
- **Free**: No
- **Categories**: Geospatial Data, Point of Interest (POI) Data, Providers
- **Link**: https://vedex.ai/products/polygon-data-us-data-14-4m-locations-polygon-attached-to-poi-f5cb13/llms.txt

### POI & Building Footprint Data | 11M+ Locations | UK, France, Italy, Germany & Spain | Point of Interest Data
Echo’s boundary dataset maps locations with precise polygons, enabling accurate foot traffic attribution, area analysis, and location-based strategy.
- **Pricing**: $27,700
- **Free**: No
- **Link**: https://vedex.ai/products/poi-amp-building-footprint-data-11m-locations-uk-france-italy-germany-amp-spain-point-of-interest-data-4632ce/llms.txt

### GeoPersona Interest Segments | US | Available Globally | GDPR-Compliant Audience Segmentation
GeoPersona identifies postal codes with high affinities for activities like sports, dining, and entertainment via visitation patterns. This non-PII tool enhances marketing, site selection, and customer experience in the US and EU5, using insights from 82M POIs to target locations and boost ROI.
- **Pricing**: $30,000
- **Free**: No
- **Link**: https://vedex.ai/products/geopersona-interest-segments-us-available-globally-gdpr-compliant-audience-segmentation-4aedcb/llms.txt

### Market Analysis | Consumer Behavior Data | Europe
Echo offers unmatched data curation with an in-depth picture of location activity over time. Explore cross-shopping patterns, consumer profiles and untapped sites. Our Market Analysis reveals your store's reach, optimizes site selection, and enhances market intelligence for growth opportunities.
- **Pricing**: $37,500
- **Free**: No
- **Link**: https://vedex.ai/products/market-analysis-consumer-behavior-data-europe-4b72da/llms.txt

### Aggregated Foot Traffic Data
Aggregated foot traffic data providing insights into area activity and visitation patterns.
- **Pricing**: $30,000
- **Free**: No
- **Link**: https://vedex.ai/products/aggregated-foot-traffic-data-3af531/llms.txt

### Area Analysis / Aggregated Foot Traffic Data
Aggregated foot traffic data providing insights into area activity.
- **Pricing**: $30,000
- **Free**: No
- **Link**: https://vedex.ai/products/area-analysis-aggregated-foot-traffic-data-7a4efa/llms.txt

### Point of Interest (POI) Data
Comprehensive dataset covering over 16,000 brands and 6.5 million branded POIs.
- **Pricing**: $30,000
- **Free**: No
- **Link**: https://vedex.ai/products/point-of-interest-poi-data-7a67bb/llms.txt

### GeoPersona
Analytics tool identifying residential postal codes with high affinities for specific consumer activities based on visitation patterns.
- **Pricing**: $30,000
- **Free**: No
- **Link**: https://vedex.ai/products/geopersona-99e612/llms.txt

### Comprehensive POI Datasets
Database containing over 80 million locations globally, providing geospatial intelligence for businesses.
- **Pricing**: $30,000
- **Free**: No
- **Link**: https://vedex.ai/products/comprehensive-poi-datasets-b722bc/llms.txt

### Mobility Data & Insights
GDPR-compliant, non-PII mobile location data providing insights into human movement patterns and physical world activity.
- **Pricing**: $57,500
- **Free**: No
- **Link**: https://vedex.ai/products/mobility-data-insights-b79c7a/llms.txt

### SAMPLE Mobility Data & Insights tied to 82M+ Locations | Worldwide | Enriched POI Data
Obtain an in-depth picture of a physical location based on the activity in & around the Point of Interest (POI) over ...
- **Pricing**: $30,000
- **Free**: No
- **Categories**: GEOSPATIAL, ECONOMICS
- **Link**: https://vedex.ai/products/sample-mobility-data-insights-tied-to-82m-locations-worldwide-enriched-poi-data-262245/llms.txt

### SAMPLE Mobility Data & Insights | Mobile Location Data | 18.8M+ Locations in the US
Echo’s US Mobility dataset tracks visits around 18.8M+ POIs, revealing foot traffic, loyalty, and cross-visitation ...
- **Pricing**: $30,000
- **Free**: No
- **Categories**: GEOSPATIAL, OTHER
- **Link**: https://vedex.ai/products/sample-mobility-data-insights-mobile-location-data-18-8m-locations-in-the-us-0cdc5b/llms.txt

### Geospatial Data Products
A comprehensive database of over 80 million locations globally, providing geospatial intelligence for actionable insights.
- **Pricing**: $36,000
- **Free**: No
- **Link**: https://vedex.ai/products/geospatial-data-products-dcd6e7/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/echo-analytics-c797e7
- Due Diligence: https://vedex.ai/due-diligence/echo-analytics-c797e7