# Epsilon — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T08:35:27.444Z

## Overview

- **Vendor Type**: data_provider
- **Headquarters**: USA
- **Year Founded**: 1969
- **Employee Count**: 8000
- **Description**: Epsilon believes in the value of data. We’ve spent decades building our data assets and we manage the industry’s top-ranked consumer database, with coverage of every marketable U.S. household.  TotalSource Plus© is a marketing data file with coverage on approx. 250 million individuals and 125 million households.  This data is available as an enrichment to your current customer file or to use as the foundation for your marketing & analytics platform.
Epsilon’s consumer data has been recognized as the industry leading gold standard when compared to similarly positioned multi-sourced consumer databases.  We also take great care to source our data with the highest ethical standards and lead the industry in adoption of consumer privacy best practices.
Epsilon’s U.S. Consumer database encompasses over 2,000 elements empowering marketing analytics to optimize ROI across consumer engagements including:
•	New Customer Acquisition
•	Consumer Insights
•	Analytics, Segmentation, and Cluster Analysis
•	Loyalty, Cross-Sell, and Upsell
•	Business Portfolio Analysis
Data available includes:
•	Demographics
•	Financials
•	Purchase Behavior
•	Lifestyle Interests
•	Propensity Models
•	Trigger & Time-Sensitive Life Events
•	Automotive
•	Niches Clustering and Segmentation System
This dataset is available for a 12-month license.  Pricing is custom for each client engagement.
- **Slogan**: To change the world by making marketing better
- **Domain**: epsilon.com
- **Contact Email**: info@epsilon.com
- **Company Website**: https://www.epsilon.com/us

## Categories & Sectors

- **Categories**: 360-Degree Customer View, Audience Segmentation, Bank Data, Credit Card Data, Financial Data, Marketing, Providers
- **Sectors**: Marketing, Advertising, Retail, Automotive

## Marketplace Presence

- **Source Platforms**: conference:industry_research, etail_west_2026, databricks_marketplace, snowflake_marketplace
- **Platform Count**: 3
- **Delivery Methods**: API
- **Geographic Coverage**: Global with primary focus on the United States

## Intelligence Scores

- **Vendor Score**: 60.4
- **Market Presence**: 53.9
- **Trust & Compliance**: 100
- **Integration**: 71.8
- **AI Readiness**: 44
- **Business Maturity**: 80.7
- **Support & Operations**: 90.3

## Trust & Compliance (vendor-reported)

> These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

- **Trust Score**: 100/100 (based on vendor-reported attestations, not verified by vedex)
- **SOC 2 Type II**: Yes (current report available)
- **ISO 27001 Certified**: Yes (with certificate date)
- **GDPR Compliance**: Fully compliant (DPA available)
- **Encryption Standards**: AES-256 for data at rest and TLS 1.2+ for data in transit
- **Penetration Testing**: Annual third-party penetration testing and continuous internal vulnerability scanning
- **Historical Breach Record**: No public incident found in our search (unverified)
- **Data Residency Options**: US, EU, UK, APAC
- **Written Compliance Policies**: Data privacy, Information security, Anti-corruption, Whistleblowing, Intellectual property

## AI & ML Readiness

- **LLM-Friendly Output Formats**: Structured JSON with schemas
- **File Formats Supported**: CSV, JSON, Parquet, Avro
- **SDK Languages**: Python, Java

## Business & Funding

- **Funding Stage**: Acquired
- **Estimated ARR Range**: $100M+
- **Key Customers**: Toyota, Walgreens, American Express, Marriott
- **Key Partnerships**: Google Cloud, AWS, Snowflake, Adobe

## Competitors

- **Competitors**: Alesco Data, Factori, Versium, Webbula

## Products

### Epsilon - Contact Complete
Contact Complete enables you to fill in missing contact information on your customer file.
- **Pricing**: $31,250
- **Free**: No
- **Categories**: ADVERTISING_AND_MARKETING
- **Link**: https://vedex.ai/products/epsilon-contact-complete-0b2ae6/llms.txt

### Marketing Foundations for Databricks - 3rd Party Data
Boost marketing with third-party data in Databricks, evaluate, activate and integrate for better insights - performance.
- **Pricing**: $31,250
- **Free**: No
- **Categories**: ADVERTISING_AND_MARKETING, COMMERCE, ECONOMICS, ENERGY, FINANCIAL, GAMING, HEALTH, MEDIA, RETAIL, SPORTS, TRANSPORTATION_AND_LOGISTICS, TRAVEL_AND_TOURISM
- **Link**: https://vedex.ai/products/marketing-foundations-for-databricks-3rd-party-data-34f411/llms.txt

### Epsilon Digital CDP
A customer data platform that utilizes identity resolution to unify first-party and third-party data for customer experiences.
- **Pricing**: $150,000
- **Free**: No
- **Link**: https://vedex.ai/products/epsilon-digital-cdp-3d6261/llms.txt

### Marketing Foundations for Databricks - Analytics
Unlock the value of marketing data, this service provides a roadmap and execution for scalable marketing analytics.
- **Pricing**: $31,250
- **Free**: No
- **Categories**: ADVERTISING_AND_MARKETING, COMMERCE, ECONOMICS, ENERGY, FINANCIAL, GAMING, HEALTH, MANUFACTURING, MEDIA, RETAIL, SPORTS, TRANSPORTATION_AND_LOGISTICS, TRAVEL_AND_TOURISM
- **Link**: https://vedex.ai/products/marketing-foundations-for-databricks-analytics-61bf1d/llms.txt

### TotalSource Plus
A comprehensive U.S. consumer marketing database with coverage on approximately 250 million individuals and 125 million households.
- **Pricing**: $150,000
- **Free**: No
- **Link**: https://vedex.ai/products/totalsource-plus-bf2bd1/llms.txt

### Marketing Foundations for Databricks - Activation
Maximize marketing impact by activating customer data across all touchpoints: paid, owned, and offline using Databricks.
- **Pricing**: $31,250
- **Free**: No
- **Categories**: ADVERTISING_AND_MARKETING, COMMERCE, ECONOMICS, ENERGY, FINANCIAL, GAMING, HEALTH, MANUFACTURING, MEDIA, RETAIL, SPORTS, TRANSPORTATION_AND_LOGISTICS, TRAVEL_AND_TOURISM
- **Link**: https://vedex.ai/products/marketing-foundations-for-databricks-activation-cd43da/llms.txt

### Marketing Foundations for Databricks - Identity
Unlock the potential of your Marketing data in the Databricks environment with the strongest identity & data foundations
- **Pricing**: $31,250
- **Free**: No
- **Categories**: ADVERTISING_AND_MARKETING, COMMERCE, ENERGY, FINANCIAL, GAMING, HEALTH, MEDIA, RETAIL, SPORTS, TRANSPORTATION_AND_LOGISTICS, TRAVEL_AND_TOURISM
- **Link**: https://vedex.ai/products/marketing-foundations-for-databricks-identity-e9201b/llms.txt

### Epsilon Online Data
A compiled database derived from qualified sources used for digital advertising and audience targeting.
- **Pricing**: $30,000
- **Free**: No
- **Link**: https://vedex.ai/products/epsilon-online-data-16a6fd/llms.txt

### Epsilon Data Clean Room
A secure environment for data collaboration, enabling brands to leverage third-party data sets and pre-configured integrations for closed-loop analytics.
- **Pricing**: $150,000
- **Free**: No
- **Link**: https://vedex.ai/products/epsilon-data-clean-room-2ff6f8/llms.txt

### Epsilon CDP
Marketing solution with connected identity for best view of customers to create intelligent engagement & improved CLV
- **Pricing**: $150,000
- **Free**: No
- **Categories**: ADVERTISING_AND_MARKETING, DEMOGRAPHICS, EDUCATION, CLIMATE_AND_ENVIRONMENT, FINANCIAL, GAMING, HEALTH, RETAIL, SECURITY, SPORTS, TRAVEL_AND_TOURISM, TRANSPORTATION_AND_LOGISTICS, MEDIA
- **Link**: https://vedex.ai/products/epsilon-cdp-3610c8/llms.txt

### U.S. Consumer Marketing Database – TotalSource Plus
A comprehensive U.S. consumer database containing demographic, financial, lifestyle, and propensity data for audience identification.
- **Pricing**: $57,500
- **Free**: No
- **Link**: https://vedex.ai/products/u-s-consumer-marketing-database-totalsource-plus-e08cd9/llms.txt

### Consumer Data Insights - Premium
Marketing data file providing demographic, financial, lifestyle, and propensity data to identify audiences likely to engage or purchase.
- **Pricing**: $60,000
- **Free**: No
- **Link**: https://vedex.ai/products/consumer-data-insights-premium-faaa4c/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/epsilon-c134c3
- Due Diligence: https://vedex.ai/due-diligence/epsilon-c134c3