# Equifax — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T09:37:36.814Z

## Overview

- **Vendor Type**: data_provider
- **Headquarters**: UK
- **Year Founded**: 1899
- **Employee Count**: 15000
- **Description**: The Economic Cohorts Free Dataset is a sample of 100 rows that represents the full dataset in terms of data types, organization, and fields. Please note that this is not real production data, subscribe to Economic Cohorts full version to get 100% production data.
Economics are at the heart of every household purchase decision. Income, credit capacity, spending power and other financial measures play a significant role in consumer behavior. Economic Cohorts is a household-level marketing segmentation system that helps marketers better understand and communicate more relevant consumer offers by providing additional insights into likely economic capacity, behaviors and demographics of target households. It enables marketers to answer questions such as:
How can I determine the product preference and household economics that drive the spending decisions of my prospects and customers?
How can I best combine my customer data with household economics data to improve my marketing ROI?
Economic Cohorts is the first segmentation system to provide marketers a complete picture of the customer wallet in combination with all of the key demographic, behavioral and lifestyle attributes you expect from a first-class consumer segmentation system. It classifies all U.S. households into one of 71 different household types called “clusters” or “segments” based on a multi-dimensional framework including:
Economic capacity — estimated income, spending, credit capacity and usage, and ability to pay
Behaviors and characteristics — lifestyles, media, channels, age, demographics, psychographics, home ownership, and urbanicity
Economic Cohorts is built on a foundation of proprietary economic data derived from multiple sources, including the Equifax proprietary database of consumer investable assets, whereas other segmentation solutions rely on survey and/or Census-based data as the primary driver of their clustering methodology. Equifax Economic Insights data also more accurately identifies affluent households.
Economic Cohorts can be bundled with our other financial capacity measures such as Ability to Pay Index™, Income360, Affluence Index™, Spending Power™, CreditStyles Pro, and Financial Durability Index to provide an even more granular view of household financial health and resilience.
Fields Included:
Cluster name, code and description
ZIP, ZIP4, DPC
The Economic Cohorts user guide provides profiles for all 71 clusters. Each profile includes: cluster name and code; cluster description; percent of U.S. households; indicators for lifestage, income, spending and credit; demographic summary and details; economic summary (median income, median discretionary spending, % spending/income, credit utilization, ability to pay, home ownership); geographic summary; leisure and interests  (hobbies and activities); media (preferences, tv, internet); attitudes (financial, auto, buying, health, interests, tech, travel, ads); lifestyle (auto, entertainment, buying, travel). The user guide will be provided upon product subscription.
Disclaimer: The information in this data set is fictitious, should be treated as such, and should be used only for testing purposes. Information in the data set does not represent any known business or consumer.
- **Slogan**: Helping people live their financial best
- **Domain**: equifax.com
- **Contact Email**: snowflakesales@equifax.com
- **Company Website**: https://equifax.com

## Categories & Sectors

- **Categories**: 360-Degree Customer View, Accelerating Advertising Revenue, Asset Valuation, Attribution Analysis, Audience Segmentation, Commerce, Consumer Credit Rating Data, Contact Data Enrichment, Credit Rating Data, Customer Acquisition, Data Quality and Cleansing, Demographics, Economic Impact Analysis, Financial, Financial Data, Financial Services Data, Fraud Remediation, Health and Life Sciences, Identity, Identity Resolution, Location Data Enrichment, Machine Learning, Market Analysis, Marketing, Personalize Customer Experiences, Providers, Quantitative Analysis, Retail, Location & Marketing Data, Risk Analysis, Subscriber Acquisition and Retention, Supply Chain
- **Sectors**: Automotive, Communications, Utilities, Government, Insurance

## Marketplace Presence

- **Source Platforms**: aws_marketplace, conference:fintech_meetup_2026, hrtech_las_vegas_2025, snowflake_marketplace
- **Platform Count**: 3
- **Delivery Methods**: API
- **Geographic Coverage**: Global

## Intelligence Scores

- **Vendor Score**: 58.5
- **Market Presence**: 57.4
- **Trust & Compliance**: 87
- **Integration**: 70.1
- **AI Readiness**: 38
- **Business Maturity**: 88.7
- **Support & Operations**: 80.8

## Trust & Compliance (vendor-reported)

> These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

- **Trust Score**: 100/100 (based on vendor-reported attestations, not verified by vedex)
- **SOC 2 Type II**: Yes (current report available)
- **ISO 27001 Certified**: Yes (with certificate date)
- **GDPR Compliance**: Fully compliant (DPA available)
- **Encryption Standards**: AES-256 for data at rest and TLS 1.2+ for data in transit
- **Penetration Testing**: Annual third-party penetration testing and continuous internal vulnerability scanning
- **Historical Breach Record**: In September 2017, Equifax announced a data breach that exposed the personal information of approximately 147 million people; in 2019 it agreed to a settlement of at least $575 million with the FTC, CFPB and 50 U.S. states and territories. (Source: U.S. Federal Trade Commission, https://www.ftc.gov/enforcement/refunds/equifax-data-breach-settlement)
- **Data Residency Options**: US, EU, UK, APAC
- **Written Compliance Policies**: Data privacy, Insider trading, Information security, Anti-corruption, Whistleblowing

## AI & ML Readiness

- **LLM-Friendly Output Formats**: Structured JSON with schemas
- **File Formats Supported**: CSV, JSON, XML
- **SDK Languages**: Java, Python, .NET

## Business & Funding

- **Funding Stage**: Public
- **Estimated ARR Range**: $100M+
- **Key Customers**: Major Banks, Government Agencies, Automotive Lenders
- **Key Partnerships**: AWS, Google Cloud, Microsoft Azure

## Competitors

- **Competitors**: Coresignal, Factori, Forager.ai, Rubix Data Sciences

## Products

### Commercial Credit Risk Scores
Combines traditional credit data with unique alternative data assets.
- **Pricing**: Contact for pricing
- **Free**: No
- **Link**: https://vedex.ai/products/commercial-credit-risk-scores-b27e1d/llms.txt

### Analytic Dataset
Anonymized consumer loan-level data across credit cycles and asset classes for in-depth analysis and model building.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/analytic-dataset-6dc009/llms.txt

### AbsolutePD
Models and risk tools designed to predict small business delinquency and default risk.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/absolutepd-8c3c9d/llms.txt

### Equifax Ignite
A platform providing differentiated insights, real-time analytics, and tools for risk management and marketing.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/equifax-ignite-8f0ba6/llms.txt

### Economic Cohorts
Dataset representing economic data types and organization for consumer insights.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/economic-cohorts-92577a/llms.txt

### Marketing Data
Consumer wallet insights based on direct-measured, anonymized assets for improved audience segmentation.
- **Pricing**: $13,100
- **Free**: No
- **Link**: https://vedex.ai/products/marketing-data-b87a4a/llms.txt

### Consumer Data
Credit data, bureau insights, and alternative data for risk decisioning and fraud prevention.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/consumer-data-e4fca6/llms.txt

### Consumer Credit Data
Credit bureau insights and alternative data for credit risk decisioning and fraud prevention.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/consumer-credit-data-e4d292/llms.txt

### Credit Report and Score Services
Personal credit reports, scores, monitoring, and identity theft protection tools.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/credit-report-and-score-services-f9a99e/llms.txt

### Equifax Analytic Dataset
A comprehensive dataset containing anonymized consumer loan-level data across credit cycles and asset classes for in-depth analysis.
- **Pricing**: $87,500
- **Free**: No
- **Link**: https://vedex.ai/products/equifax-analytic-dataset-b71622/llms.txt

### Equifax Credit Report and Score
Personal credit reports and scores for consumers, including monitoring and identity protection tools.
- **Pricing**: $270
- **Free**: No
- **Link**: https://vedex.ai/products/equifax-credit-report-and-score-c30bc6/llms.txt

### Commercial Data Solutions
Business credit reports providing financial and non-financial data, including company profiles and risk indicators.
- **Pricing**: $13,100
- **Free**: No
- **Link**: https://vedex.ai/products/commercial-data-solutions-d1495e/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/equifax-ca46cf
- Due Diligence: https://vedex.ai/due-diligence/equifax-ca46cf