# Fable Data — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T09:36:40.180Z

## Overview

- **Vendor Type**: data_provider
- **Headquarters**: London, England
- **Year Founded**: 2018
- **Employee Count**: 40
- **Description**: Fable Data is a leading provider of pan-European consumer spend data, delivering high-quality, real-time, anonymised data on the performance of European economies into the hands of decision-makers. The dataset covers Europe’s five largest economies - UK, Germany, France, Spain and Italy - to provide timely and accurate information on where consumers are spending their money.
Dataset Facts and Figures
Size:
total panel 13.9m accounts
Coverage:
2500+ merchants including 900+ listed entities covering 60+ merchant categories across consumer staples and discretionary spend
Pan European:
UK, Germany, France, Italy, Spain, Austria and growing
Fully anonymized:
no PII, no MNPI, GDPR compliant
Sourcing:
exclusive, direct sourcing from financial institutions
History:
from 2016 including historic backtesting for trend analysis
Granularity:
available at row level or daily aggregation
Attributes:
updates contain every transaction with persistent anonymized user IDs, full ticker/tag information and transaction description, along with a range of merchant and user attributes
Mapping:
Bloomberg tickers, provided for the associated merchant, parent company, grandparent company, and great grandparent company, where applicable.
Delivery method:
via Snowflake (other options available, please get in touch)
Our back-testing process includes a comprehensive comparison against official macroeconomic data to ensure our data is representative at a national and sectoral level. Please get in touch if you’d like to see the results.
Our Products
Fable Signal:
Our most granular product, designed for data driven businesses who need a real-time read on major European economies. The daily data updates contain every transaction with persistent, anonymized user IDs and full ticker/tag information and transaction description, along with a range of merchant and user attributes.
Fable Signal Daily:
A daily aggregated read of consumer activity for every merchant to enable quick targeted insights. Updated every weekday, just 7 days after the consumer transaction has occurred.
Our Process
Harmonization:
Combine and map multiple data sources into a single harmonized, proprietary schema
Enrichment:
Enrich the dataset with demographics, location information and merchant tags using our advanced attribution framework powered by proprietary data modelling techniques
Enablement:
Deliver seamlessly to clients and enable them to extract maximum value using our suite of bespoke analytics tools including methodologies, scripts and models
- **Slogan**: Real-time consumer spend data for better decision-making
- **Domain**: fabledata.com
- **Contact Email**: info@fabledata.com
- **Company Website**: https://www.fabledata.com/

## Categories & Sectors

- **Categories**: 360-Degree Customer View, Credit Debit Card, Economic Impact Analysis, Financial, Fundamental Analysis, Market Analysis, Quantitative Analysis, Transactions - Card
- **Sectors**: Business Services, Consumer Cyclicals, Consumer Non-Cyclicals, Consumer Services, Energy, Finance, Healthcare, Industrials, Non-Energy Materials, Technology, Telecommunications, Utilities

## Marketplace Presence

- **Source Platforms**: alternativedata_org, conference:neudata_new-york-winter-data-summit-2024, exabel_catalog, snowflake_marketplace
- **Platform Count**: 3
- **Delivery Methods**: Raw
- **Geographic Coverage**: Airlines, Autos, Consumer, Financial Services, Food Beverage

## Intelligence Scores

- **Vendor Score**: 41.6
- **Market Presence**: 42.3
- **Trust & Compliance**: 49
- **Integration**: 59.6
- **AI Readiness**: 38
- **Business Maturity**: 40
- **Support & Operations**: 75.2

## Trust & Compliance (vendor-reported)

> These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

- **Trust Score**: 57/100 (based on vendor-reported attestations, not verified by vedex)
- **SOC 2 Type II**: In progress
- **ISO 27001 Certified**: No
- **GDPR Compliance**: Fully compliant (DPA available)
- **Encryption Standards**: AES-256 for data at rest and TLS 1.2+ for data in transit
- **Penetration Testing**: Annual third-party penetration testing
- **Historical Breach Record**: No public incident found in our search (unverified)
- **Data Residency Options**: EU, UK
- **Written Compliance Policies**: Data privacy, Information security, Intellectual property

## AI & ML Readiness

- **LLM-Friendly Output Formats**: Structured JSON with schemas
- **File Formats Supported**: CSV, JSON, Parquet
- **SDK Languages**: Python

## Business & Funding

- **Funding Stage**: Series A
- **Estimated ARR Range**: $1-10M
- **Key Customers**: Institutional Investors, Corporate Strategy Teams, Economic Research Firms
- **Key Partnerships**: Bloomberg

## Products

### Signal Daily T7 V2
- **Pricing**: $10,000
- **Free**: No
- **Categories**: Transactions - Card
- **Link**: https://vedex.ai/products/signal-daily-t7-v2-d95376/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/fable-data-3e2862
- Due Diligence: https://vedex.ai/due-diligence/fable-data-3e2862