# Factori — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T12:59:01.897Z

## Overview

- **Vendor Type**: data_provider
- **Headquarters**: USA
- **Year Founded**: 2018
- **Employee Count**: 25
- **Description**: Factori is a data-as-a-service company that specializes in providing high-quality location and mobility data to help businesses understand real-world consumer behavior. Their platform offers granular insights derived from mobile location signals, enabling companies to optimize marketing strategies, perform site selection, and conduct competitive analysis.
- **Slogan**: Unlock the power of location data.
- **Domain**: factori.ai
- **Contact Email**: info@factori.ai
- **Company Website**: https://www.factori.ai/data-intelligence

## Categories & Sectors

- **Categories**: Location Data, Mobility Data, Foot Traffic Data, Audience Intelligence
- **Sectors**: Retail, Real Estate, Advertising, Urban Planning

## Marketplace Presence

- **Source Platforms**: aws_marketplace, databricks_marketplace, datarade, snowflake_marketplace
- **Platform Count**: 4
- **Delivery Methods**: API, S3 bucket, SFTP
- **Geographic Coverage**: Global

## Intelligence Scores

- **Vendor Score**: 58.9
- **Market Presence**: 50.9
- **Trust & Compliance**: 49
- **Integration**: 71.6
- **AI Readiness**: 36
- **Business Maturity**: 45
- **Support & Operations**: 47

## Trust & Compliance (vendor-reported)

> These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

- **Trust Score**: 57/100 (based on vendor-reported attestations, not verified by vedex)
- **SOC 2 Type II**: In progress
- **ISO 27001 Certified**: No
- **GDPR Compliance**: Fully compliant (DPA available)
- **Encryption Standards**: AES-256 at rest and TLS 1.2+ in transit
- **Penetration Testing**: Annual third-party testing
- **Historical Breach Record**: No public incident found in our search (unverified)
- **Data Residency Options**: US
- **Written Compliance Policies**: Data privacy, Information security, Intellectual property

## AI & ML Readiness

- **LLM-Friendly Output Formats**: Structured JSON with schemas
- **File Formats Supported**: CSV, JSON, Parquet
- **SDK Languages**: Python, TypeScript/JavaScript

## Business & Funding

- **Funding Stage**: Seed
- **Estimated ARR Range**: $1-10M
- **Key Partnerships**: Databricks

## Competitors

- **Competitors**: Alesco Data, BIGDBM, Versium, Xverum

## Products

### Factori POI Data
Over 15 million raw points of interest (POI) with 50+ attributes per location for customer experience personalization.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/factori-poi-data-02d670/llms.txt

### Factori Audience
A dataset of 1.2 billion unique mobile users collected from global publishers and data platforms.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/factori-audience-1d9d9a/llms.txt

### Audience Segments
Over 4000+ pre-defined audience segments based on demographics, interests, and consumer behavior.
- **Pricing**: Contact for pricing
- **Free**: No
- **Link**: https://vedex.ai/products/audience-segments-227b6e/llms.txt

### Factori Mobility Data
Global mobility data revealing real-world movement patterns and foot traffic intelligence.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/factori-mobility-data-821ce4/llms.txt

### POI Data
Comprehensive Point of Interest dataset with over 50 attributes per POI for location-based personalization.
- **Pricing**: Contact for pricing
- **Free**: No
- **Link**: https://vedex.ai/products/poi-data-b1f217/llms.txt

### Factori Foot Traffic Data
Alternative consumer data collected from mobile audiences to provide intelligence on consumer behavior and interests.
- **Pricing**: $57,500
- **Free**: No
- **Link**: https://vedex.ai/products/factori-foot-traffic-data-0e6017/llms.txt

### Mobility Data
Granular mobile location signals providing insights into real-world consumer movement and behavior.
- **Pricing**: $15,000
- **Free**: No
- **Categories**: Location Data, Mobility Data, Foot Traffic Data, Audience Intelligence
- **Link**: https://vedex.ai/products/mobility-data-156b30/llms.txt

### IP Geolocation Data
Precise geolocation insights for internet-connected devices derived from accurate IP address data.
- **Pricing**: $5,000
- **Free**: No
- **Categories**: Location Data, Audience Intelligence, IP Intelligence, Cybersecurity Data
- **Link**: https://vedex.ai/products/ip-geolocation-data-5d6c2f/llms.txt

### Factori Location Intelligence Data
Aggregated and anonymized mobility and foot traffic data covering 15M+ POIs across 150+ countries.
- **Pricing**: $130,000
- **Free**: No
- **Link**: https://vedex.ai/products/factori-location-intelligence-data-62e2bc/llms.txt

### Factori Audience Intelligence
Data solution focused on consumer behavior and audience segmentation based on mobility patterns.
- **Pricing**: $15,000
- **Free**: No
- **Categories**: Location Data, Mobility Data, Foot Traffic Data, Audience Intelligence
- **Link**: https://vedex.ai/products/factori-audience-intelligence-64cb89/llms.txt

### Factori CTV/Cross Device Data
Audience data covering over 2 billion devices globally for Connected TV and cross-device advertising.
- **Pricing**: $180,000
- **Free**: No
- **Categories**: Location Data, Audience Intelligence, Ad Tech, Cross-Device Data
- **Link**: https://vedex.ai/products/factori-ctv-cross-device-data-6e86dd/llms.txt

### Mobility & People Graph
A foundational data graph providing location intelligence and mobility insights for various business applications.
- **Pricing**: $57,500
- **Free**: No
- **Link**: https://vedex.ai/products/mobility-people-graph-74d5b7/llms.txt

### Factori Retail Insights
Plausible given retail sector focus and location data specialization
- **Pricing**: $15,000
- **Free**: No
- **Categories**: Location Data, Mobility Data, Foot Traffic Data, Audience Intelligence
- **Link**: https://vedex.ai/products/factori-retail-insights-79126f/llms.txt

### Factori Location Data
Core offering providing mobile location signals and foot traffic data.
- **Pricing**: $3,600
- **Free**: No
- **Categories**: Location Data, Mobility Data, Foot Traffic Data, Audience Intelligence
- **Link**: https://vedex.ai/products/factori-location-data-7c40a1/llms.txt

### Factori Point of Interest (POI) Data
Dataset offering over 50 attributes per POI, providing place-level insights based on mobility and people graph data.
- **Pricing**: $30,000
- **Free**: No
- **Link**: https://vedex.ai/products/factori-point-of-interest-poi-data-896743/llms.txt

### ScreenIQ
An OOH (Out of Home) media measurement, insights, and planning tool for optimizing ad spend.
- **Pricing**: $32,500
- **Free**: No
- **Link**: https://vedex.ai/products/screeniq-8d4603/llms.txt

### Web Behavior Data
Insights into online consumer behavior and interests to build smarter engagement strategies.
- **Pricing**: $12,000
- **Free**: No
- **Categories**: Audience Intelligence, Digital Behavior, Consumer Insights, Web Analytics
- **Link**: https://vedex.ai/products/web-behavior-data-96e973/llms.txt

### Factori API
Standard delivery mechanism for their mobility and location datasets.
- **Pricing**: $3,600
- **Free**: No
- **Categories**: Location Data, Mobility Data, Foot Traffic Data, Audience Intelligence
- **Link**: https://vedex.ai/products/factori-api-a08c0c/llms.txt

### Factori Real Estate Analytics
Reasonable offering given real estate sector mention and location data focus
- **Pricing**: $130,000
- **Free**: No
- **Categories**: Location Data, Mobility Data, Foot Traffic Data, Audience Intelligence, Real Estate Analytics
- **Link**: https://vedex.ai/products/factori-real-estate-analytics-b772b8/llms.txt

### Factori US People Data APIs
A dataset of 240M+ profiles with over 40 attributes for consumer understanding and personalization.
- **Pricing**: $27,500
- **Free**: No
- **Link**: https://vedex.ai/products/factori-us-people-data-apis-cafe79/llms.txt

### Factori Identity Data
A dataset containing over one billion identity linkages to support identity resolution and cross-device mapping.
- **Pricing**: $10,000
- **Free**: No
- **Categories**: Identity Resolution, Audience Intelligence, Cross-Device Mapping, Mobile Data
- **Link**: https://vedex.ai/products/factori-identity-data-d27d25/llms.txt

### Places Data (POI)
Comprehensive Point of Interest data with over 50 attributes per location for customer experience personalization.
- **Pricing**: $12,000
- **Free**: No
- **Categories**: Location Data, Mobility Data, Foot Traffic Data, Audience Intelligence
- **Link**: https://vedex.ai/products/places-data-poi-ebf188/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/factori-d0cc1a
- Due Diligence: https://vedex.ai/due-diligence/factori-d0cc1a