# Finity Consulting — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T10:33:53.906Z

## Overview

- **Headquarters**: Australia
- **Description**: Knowing who your customers are and how to best engage them is critical. Defin’d data provides rich information for each household in Australia, individuals within those households and the vehicles they drive. Defin’d reveals unique insights into an individual’s sociodemographic characteristics, attitudes, shopping behaviours, and media consumption habits as well as detailed information about housing and vehicle assets.
Unit record data is available at individual, household and vehicle level. Matching keys are usually a standard geographic unit (SA1) as well as factors such as age/gender.
Tables included:
INDIVIDUAL_ALL_2016_ASGS
HOUSEHOLD_ALL_2016_ASGS
VEHICLE_ALL_2016_ASGS
Fields included:
INDIVIDUAL_ID
SA1_2016
GENDER
TERTIARY_SCHOOLING
LABOUR_FORCE_STATUS
INDIVIDUAL_INCOME
INTEGER_AGE
U_HOUSEHOLD_ID
HOUSEHOLD_COMPOSITION
HOUSEHOLD_INCOME
LIFESTAGE
DWELLING_BEDROOMS
DWELLING_TYPE
NUMBER_OF_VEHICLES
VEHICLE_SEGMENT
VEHICLE_YEAR_OF_MANUFACTURE
VEHICLE_MAKE
PR_PURCHASE_VEHICLE
PR_PURCHASE_INSURANCE
PR_COMPREHENSIVE
PR_SHOP_FOR_INS
And more fields ...
Example use cases:
Enhance your understanding of existing customers using sociodemographic, attitudinal and purchasing behaviours
Understand in rich detail who your best customers are, how to reach prospects like them, and get marketing cut-though
Get richer, more precise knowledge of key acquisition segments and better ROI on advertising spend
Links seamlessly into online activation platforms so you can go from insight to action
- **Domain**: finity.com.au
- **Contact Email**: snowflake@finity.com.au
- **Company Website**: https://finity.com.au

## Categories & Sectors

- **Categories**: Customer Acquisition, Demographics

## Marketplace Presence

- **Source Platforms**: snowflake_marketplace
- **Platform Count**: 1

## Intelligence Scores

- **Vendor Score**: 18.6
- **Market Presence**: 13.8
- **Integration**: 20
- **Business Maturity**: 3.2

## Links

- Vedex Profile: https://vedex.ai/vendor/finity-consulting-77aa4f
- Due Diligence: https://vedex.ai/due-diligence/finity-consulting-77aa4f