GapMaps

Founded in 2013 and headquartered in Australia, GapMaps is a premier location intelligence company dedicated to helping organizations make better location decisions globally. The company’s core mission is to empower decision-makers across diverse industry sectors to refine their network strategies, optimize site selection, and mitigate risk through the use of high-quality geospatial data and an intuitive, cloud-based GIS platform. By bridging the gap between complex data and actionable business insights, GapMaps enables brands to navigate the intricacies of physical expansion and market penetration with confidence and precision.

At the heart of the GapMaps ecosystem is the GapMaps Live platform, a sophisticated yet easy-to-use location intelligence tool that provides a unified, global view of market dynamics. This platform is supported by an extensive library of premium datasets, including highly accurate Point of Interest (POI) data that tracks store openings and closures for thousands of leading retail brands across Australia, Asia, the Middle East, India, and North America. Complementing this business location intelligence is a robust suite of demographic and consumer behavior data.

Through partnerships with industry leaders like Applied Geographic Solutions, GapMaps provides granular demographic variables, consumer segmentation, and environmental risk data, allowing users to analyze market potential with deep, data-driven insights. The company’s technical capabilities are further enhanced by the integration of mobile location data, which offers valuable perspectives on consumer visitation patterns and travel behavior. GapMaps serves a wide array of industries, including retail, food and beverage, fitness, and commercial real estate.

Their solutions are utilized by over 500 global brands—ranging from major quick-service restaurant chains to fitness franchises—to support critical business functions such as site selection, competitor benchmarking, territory planning, and marketing optimization. By providing a comprehensive view of the competitive landscape and local market conditions, GapMaps enables finance, investment, and operations teams to identify untapped opportunities and optimize their physical footprints. Differentiation for GapMaps lies in its commitment to data quality and geographic breadth.

The company combines known population statistics with billions of mobile device location points to deliver highly granular, accurate, and up-to-date information, often structured in precise grid formats for maximum analytical utility. Whether a client is looking to monitor retail competition in emerging markets or analyze demographic shifts in North America, GapMaps offers a scalable, user-friendly solution that simplifies the complexities of location-based decision-making.