geoTribes

geoTribes Consumer Demographics is an updated and modelled version of the 2021 Australian Census data that’s ideal for data enhancement. What makes our Consumer Demographics special is its high level of match resolution. 1M match levels.

This means that within a particular SA1, people in different age and gender cohorts will have different financial, cultural and life stage profiles. This higher level of accuracy really pays off in… Cluster Analysis, Predictive analytics and Benchmarking database cultural composition against the relevant population This unique capability, based on our Synthetic Population Models, means that the demographic profiles on customer databases are much more accurate and responsive to an individual customer’s age and gender rather than just the SA1 they live in, leading to improved business analytics and better training of machine learning (ML) models for data science. A trial product is provided at no charge for a 90-day evaluation.

The trial dataset includes data for the SA4 (Statistical Area Level 4) of 125 - Sydney - Parramatta. com/consumer-data The data is built in a sophisticated process based on Synthetic population models that accurately represent the total household and person populations of each country, with many millions of georeferenced individual synthetic records and deep sociodemographic profiling. Expected Workflow: User requests this data from geoTribes (via the Request button); geoTribes and user agree to commercial terms; geoTribes provides user with details of the share via UDTF; User appends geoTribes Consumer Demographics to their database through the Snowflake share; geoTribes Consumer Demographics available on user database for analytics, visualization and other use cases.