# GfK Boutique Research — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T08:40:17.328Z

## Overview

- **Vendor Type**: data_provider
- **Year Founded**: 2004
- **Employee Count**: 80
- **Description**: Largest source of global point-of-sale data with aggregation and research layer. Founded in 1934; 80 employees.
- **Domain**: gfk.com
- **Company Website**: https://www.gfk.com

## Categories & Sectors

- **Categories**: Point Of Sale

## Marketplace Presence

- **Source Platforms**: alternativedata_org
- **Platform Count**: 1
- **Delivery Methods**: Raw, Research Reports, Custom Analysis
- **Geographic Coverage**: Autos, China, Consumer, Gaming, Healthcare

## Intelligence Scores

- **Vendor Score**: 9.3
- **Market Presence**: 7
- **Integration**: 7
- **Business Maturity**: 27.4

## Links

- Vedex Profile: https://vedex.ai/vendor/gfk-boutique-research-49b759
- Due Diligence: https://vedex.ai/due-diligence/gfk-boutique-research-49b759