Gravy Personas delivers meaningful consumer personas to help brands understand consumer’s actual interests and buying intent and target them with personalized messaging. S. each month.
It connects real-world consumer behavior to thousands of leading brands, millions of places of commercial interest, and events to identify groups like foodies, frequent shoppers, in-market auto buyers, retirees, and pre-movers. Sample Table Includes: -A sample of 100K unique device identifiers -Every Persona identified for each device Sample Fields Included: -Device ID (Gravy identifier*) -Persona ID -Taxonomy -Keywords -Description *For a broader data set of Personas with Mobile Advertiser IDs (MAIDs) included, please contact Gravy directly. Additional Information: The full Gravy Personas dataset is refreshed weekly and available via Snowflake datashare.
Personas are built on 100% deterministic visit data. Over 350 consumer personas are available for a wide selection of categories representing recruiting, lifestyle, enthusiast, B2B, life stage, and in-market consumer groups. Gravy’s full Personas taxonomy is provided alongside the data sample file.
This taxonomy enables users to correlate Persona names to the Persona IDs delivered in the data sample file.
Intelligence Score
19/100
Your Rating
Platforms
1
Domain
gravyanalytics.com
Data Quality SignalsD
Freshness
Single-source
API Status
No API
Completeness
Compliance (vendor-reported)
SOC 2
ISO 27001
GDPR
CCPA
Quality Breakdown
Data Coverage20
Documentation75
Compliance0
Pricing Clarity0
Signal Analysis
Categories
Data Quality and CleansingGeospatialLocation Data EnrichmentPersonalize Customer Experiences
Listed On
snowflake_marketplace
Intelligence Scores3/7 pillars scored
Market Presence
17
Integration
20
Business Maturity
3
Extended Analytics
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About Gravy Analytics
Gravy Analytics is an alternative data vendor. Gravy Analytics specializes in data quality and cleansing, geospatial, location data enrichment, personalize customer experiences data. This vendor has a Vedex Intelligence Score of 19 out of 100, reflecting market presence, compliance posture, integration readiness, and business maturity.
Data Categories
Gravy Analytics operates in the following alternative data categories.
Data Quality and CleansingGeospatialLocation Data EnrichmentPersonalize Customer Experiences