# GWI — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T09:40:37.598Z

## Overview

- **Description**: America’s changing - fast. This ongoing study, representing 250 million people from across 50 states, helps you understand today’s diverse US consumers and how they think, feel, and behave. GWI USA focuses on topics such as:
Sports
Multi-cultural (language, lifestyles, etc)
Political (leanings, fears/worries)
Healthcare
Video streaming
Media consumption
Finance
Working professionals
This sample dataset gives you access to our 'Demographics', 'Lifestyle', 'Attitudes & Interests' and 'Sports & Exercise' categories
To understand this sample dataset in detail, see SQL queries below and full data guide here
https://docs.google.com/document/d/1BiQafavvp2MNojJli-J4mWnrcLbmlGDfkAjytC75BaU/edit
Please contact us if you would like to discuss, or get access to the full dataset and the latest quarterly updates.
Full GWI data coverage found here (Select ‘USA’ to see the data taxonomy for this dataset)
https://www.gwi.com/data-coverage
For more examples of how GWI data can provide your organisation with powerful insights, check out our ‘Biggest Consumer Trends for 2024’ report
https://blog.gwi.com/trends/biggest-consumer-trends
- **Domain**: gwi.com
- **Contact Email**: snowflake@gwi.com
- **Company Website**: https://gwi.com

## Categories & Sectors

- **Categories**: 360-Degree Customer View, Audience Segmentation, Contact Data Enrichment, Market Analysis, Marketing, Personalize Customer Experiences, Real World Data (RWD)

## Marketplace Presence

- **Source Platforms**: snowflake_marketplace
- **Platform Count**: 1

## Intelligence Scores

- **Vendor Score**: 19.3
- **Market Presence**: 19.3
- **Integration**: 20
- **Business Maturity**: 3.2

## Links

- Vedex Profile: https://vedex.ai/vendor/gwi-fdb22e
- Due Diligence: https://vedex.ai/due-diligence/gwi-fdb22e