Ibotta

Ibotta has the largest collection of deterministic purchase data in the US. Our fully-licensable, 1st party data powers attribution use-cases for leading brands, media agencies, and platforms. Strategize using data driven attribution with Ibotta.

) purchase time UPC, product/brand name, category (primary & secondary) quantity, price basket total, receipt id zip, age, gender Use Case #1 - Real-time analytics queries: Leverage more than 2 billion transactions per year at an ID level to quickly understand purchasing trends for specific products, brands or categories across the span of 2 years. Build an effective sales story by using Ibotta data to identify buyer demographics, basket adjacency, cross purchases, and brand switching to acquire new consumers. Use Case #2 - CRM Enrichment/Validation: Licensing Ibotta's data provides a variety of helpful purchase-based data points to affirm that individuals in CRM are actually brand or category buyers, along with other items purchased in consumer baskets.

Use Case #3 - Purchase Cycle Analyses: Understand purchase cycles for specific products and brands to become more strategic in developing/deploying advertising messages and identify the right time to deliver ads. Ibotta data allows you to understand average purchase cycles by retail channel down to specific product UPCs.