# Ibotta — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T11:46:55.876Z

## Overview

- **Description**: Ibotta has the largest collection of deterministic purchase data in the US. Our fully-licensable, 1st party data powers attribution use-cases for leading brands, media agencies, and platforms. Strategize using data driven attribution with Ibotta.
Fields Included:
Hashed MAID or E-mail (SHA 256)
Retailer Channel (Big Box, Grocery, Convenience, Pharmacy, etc.)
purchase time
UPC, product/brand name, category (primary & secondary)
quantity, price basket total, receipt id
zip, age, gender
Use Case #1 - Real-time analytics queries:
Leverage more than 2 billion transactions per year at an ID level to quickly understand purchasing trends for specific products, brands or categories across the span of 2 years. Build an effective sales story by using Ibotta data to identify buyer demographics, basket adjacency, cross purchases, and brand switching to acquire new consumers.
Use Case #2 - CRM Enrichment/Validation:
Licensing Ibotta's data provides a variety of helpful purchase-based data points to affirm that individuals in CRM are actually brand or category buyers, along with other items purchased in consumer baskets.
Use Case #3 - Purchase Cycle Analyses:
Understand purchase cycles for specific products and brands to become more strategic in developing/deploying advertising messages and identify the right time to deliver ads. Ibotta data allows you to understand average purchase cycles by retail channel down to specific product UPCs.
- **Domain**: ibotta.com
- **Contact Email**: audiences@ibotta.com
- **Company Website**: https://ibotta.com

## Categories & Sectors

- **Categories**: Attribution Analysis, Audience Activation, Audience Segmentation, Commerce, Contact Data Enrichment, Environment, Market Analysis, Media

## Marketplace Presence

- **Source Platforms**: snowflake_marketplace
- **Platform Count**: 1

## Intelligence Scores

- **Vendor Score**: 19.5
- **Market Presence**: 20.6
- **Integration**: 20
- **Business Maturity**: 5.2

## Links

- Vedex Profile: https://vedex.ai/vendor/ibotta-dc4b75
- Due Diligence: https://vedex.ai/due-diligence/ibotta-dc4b75