Insider

Insider Raw Events data encompasses events associated with Insider's messaging products, including but not limited to Email, SMS, and Mobile App Push Notifications. These events are generated as a result of the partners' activities on the Insider platform and become accessible once the ongoing data synchronization configuration is complete. Insider exports only the desired data into Snowflake, preparing it for the partners' use.

Each partner has access exclusively to their own data; no cross-brand data is shared. The data sharing tables depend on the unique configuration that Insider sets up for each partner. Within the same table, all desired events and their parameters, along with the requested user attributes, are available.

Different data sharings can be matched using either the insider_id or an identifier present within each table. Expected Workflow: Partners create a configuration within Insider to specify the data that should be available on Snowflake. Insider automatically completes the configuration and provides the Data Sharing credentials for the specific configuration export table.