IPinfo Inc.

Navigating the New Reality of Advertising Signal Loss The digital advertising ecosystem faces increasing signal loss as privacy regulations, cookie deprecation, and consumer use of VPNs and anonymizers reduce visibility. In this fragmented environment, the IP address remains one of the few durable, privacy-safe identifiers connecting engagement across devices and channels. IPinfo’s Advertising Intelligence enriches this foundational signal with evidence-based network and intent context, helping advertisers, DSPs, and AdOps teams recover precision, reduce waste, and strengthen measurement accuracy without reliance on user-level tracking.

By restoring trust and transparency in digital traffic, IPinfo helps marketers invest with confidence and build more resilient, data-driven strategies for the future. Evidence-Based Intelligence for Model Augmentation As access to traditional identifiers declines, targeting and optimization models struggle to maintain accuracy. IPinfo delivers a high-fidelity signal layer—validated through network measurement—to augment ML, bidding, and audience models.

This intelligence strengthens targeting accuracy and provides continuity across devices and platforms, allowing marketers to differentiate genuine engagement from invalid activity in real time. A Stable Anchor Across Devices, Channels, and Protocols Audiences move seamlessly across mobile, desktop, and Connected TV (CTV), while identifiers like cookies and device IDs become increasingly limited. As IPv6 adoption accelerates, especially across CTV and mobile networks, marketers face new challenges in maintaining consistent measurement and attribution.

The evolving mix of IPv4 and IPv6 introduces shifting address structures and dynamic allocations that can fragment audience insights. IPinfo’s strong IPv6 coverage and measurement expertise ensure that IP context remains a reliable, privacy-safe anchor across devices, channels, and protocols—delivering dependable reach measurement, regional targeting, and attribution continuity as the internet evolves. Ad Fraud: The $100B Problem Ad fraud drains over $100 billion annually from the global advertising economy.

Invalid traffic—driven by bots, residential proxies, spoofed devices, and click farms—distorts analytics, wastes spend, and inflates performance metrics. Residential proxies in particular disguise automation as legitimate user behavior, making detection difficult for standard systems. IPinfo detects these high-risk patterns in real time, allowing DSPs, exchanges, and marketers to filter non-human traffic and protect budgets before bids are placed.

Our enrichment data provides geolocation, connection-type, and protocol-level context to identify anomalous or high-risk activity and strengthen automated fraud-prevention systems. Supporting Every Stage of the Buyside Lifecycle IPinfo’s Advertising Intelligence supports every function across the buyside through each stage of the campaign lifecycle: Advertisers & Marketers: Enrich audience segmentation and reach real, high-intent users using verified IP context to improve conversion rates. Ad Operations & Programmatic Teams: Integrate IPinfo signals within DSPs and ad exchanges to filter invalid inventory and optimize bidding strategies in real time.

Data Science & ML Teams: Incorporate contextual IP intelligence into bidding, look-alike, and fraud-detection models using turnkey UDFs and UDTFs in Snowflake. Attribution & Analytics: Validate impressions, clicks, and conversions using IP geolocation and connection-type context to detect anomalies, identify invalid sources, and guide optimization decisions.