# L2 Data — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T10:32:52.548Z

## Overview

- **Description**: Haystaq's latest data release includes 140 issue and behavioral scores spanning 20+ categories, from economic anxiety and media consumption to attitudes on current political figures and emerging policy debates. The scores segment consumers across the full U.S. 263M adult population, enabling precise targeting based on attitudes, behaviors, and issue positions.
Product Overview
What You Get
140+ Predictive Issue Models - Updated for 2025 with the latest political landscape
263 Million Consumer Records - Comprehensive nationwide coverage
0-100 Scoring System - Precise likelihood predictions for every issue
Binary Flags - Quick identification of high-propensity consumers (top 10-30% per model)
Real-Time Validation - Models built from 10,000+ consumer surveys conducted in summer 2025
95% Coverage Rate - Nearly complete scoring across the entire consumer file
New for 2025
30+ New Models
— Measures include DOGE support/opposition, United Healthcare sentiment, mass deportation views, January 6th pardons, and Trump vs. Harris double dislike
Enhanced Candidate Approval Models
— Measures for key 2025 political figures include Trump, Harris, Vance, Musk, RFK Jr., and more
DOGE and Government Efficiency
— New scores capture attitudes toward the Department of Government Efficiency and Elon Musk's federal workforce reductions, an issue strongly correlated with recent Democratic gains.
Economic Sentiment
— Scores for economic anxiety, inflation blame attribution (Biden Admin, Trump Admin, or corporations), and attitudes on affordability-related policies like minimum wage and housing.
Media Consumption Shifts
— Flags identify podcast listeners, frequent social media users, and consumers who don't watch traditional broadcast TV—segments that correlated with shifting voter behavior in 2025 elections.
Trump-Era Policy Scores
— New models cover Trump tariffs, Ukraine policy, mass deportations, January 6th pardons, and attitudes toward selling federal lands and replacing FEMA with state-level agencies.
United Healthcare
— A timely score measures whether consumers blame United Healthcare's claim denial policies for the December 2024 CEO shooting.
AI Attitudes
— Scores segment consumers by whether they feel more excited or concerned about increased artificial intelligence use in daily life.
Advanced Behavioral Predictions
— Measures include podcast listening, solar panel buying, and crypto investment likelihood.
Key Features & Benefits
Comprehensive Coverage Across Critical Issues
Behavior
Activism and donation likelihood
Charity giving preferences
Church attendance and religiosity
Responsiveness to outreach (email, SMS, live calls)
Candidate mail readership
Candidates & Officials
Trump, Harris, Vance approval/disapproval
Elon Musk sentiment (overall and among likely Republicans)
Cabinet and elected official ratings (RFK Jr., Buttigieg, Mike Johnson)
Progressive figure ratings (AOC, Sanders, Ro Khanna)
Establishment figure ratings (Haley, Newsom)
Female and minority candidate preference
Consumer Focus
Electric vehicle purchase likelihood
Solar panel buyer propensity
Rideshare usage frequency
Consumer values (cost, quality, or environmental impact)
TV viewing habits
Economy
Inflation blame attribution (Biden Admin, Trump Admin, corporations)
Economic anxiety and despondency levels
Capitalism views (sound vs. flawed)
Income inequality concerns
Cryptocurrency buying likelihood and regulation views
Gig economy participation and benefits views
Job seeker status
Union attitudes and Amazon worker treatment views
Education
Charter school views
School choice support
School funding attitudes
Teachers union sentiment
Free community college support
Environment
Climate change belief
Green New Deal support
Pipeline and fracking views
Gas tax attitudes
Healthcare
Abortion (pro-choice vs. pro-life)
Affordable Care Act/Obamacare views
Medicare for All support
Medicaid expansion attitudes
Opioid crisis response preferences
Family and medical leave support
Ideology/Partisanship
Fiscal, social, and general ideology scoring
Progressive vs. Moderate Democrat types
Establishment vs. Firebrand Republican types
Third-party support likelihood
Tribalism levels
Media
Podcast listening frequency
Social media usage intensity
Most trusted cable news source (CNN, Fox, MSNBC)
Social media truth vs. free speech priorities
Military/International/Borders
China foreign policy views
Defense spending attitudes
Israel military actions (overall and by party)
Border wall support
Immigration views
Military family relationship
Social & Cultural Issues
DOGE and government efficiency attitudes
DEI program sentiment
Artificial intelligence excitement vs. concern
Autonomous vehicle views
Trust in police and science
Same-sex marriage support
Transgender athlete views
United Healthcare CEO incident blame attribution
Conspiracy theory susceptibility
Role of Government
Gun control positions
Marijuana legalization support
Mass deportation support
Government regulation views
Tax cut
- **Domain**: l2-data.com
- **Contact Email**: snowflake@L2-data.com
- **Company Website**: https://l2-data.com

## Categories & Sectors

- **Categories**: 360-Degree Customer View, Audience Activation, Audience Segmentation, Customer Acquisition, Demographics, Geospatial, Government, Identity Resolution, Location Planning, Market Analysis, Marketing, Quantitative Analysis

## Marketplace Presence

- **Source Platforms**: snowflake_marketplace
- **Platform Count**: 1

## Intelligence Scores

- **Vendor Score**: 19.7
- **Market Presence**: 22.5
- **Integration**: 20
- **Business Maturity**: 5.2

## Links

- Vedex Profile: https://vedex.ai/vendor/l2-data-200151
- Due Diligence: https://vedex.ai/due-diligence/l2-data-200151