MadTech

MadConnect is a seamless data integration hub designed to connect your Snowflake data directly with leading platforms in the AdTech and MarTech ecosystems. With MadConnect, you can securely sync, transfer, and activate your first-party data for audience targeting, campaign optimisation, and reporting—all within the privacy-safe environment of Snowflake. Through our plug-and-play connectors, MadConnect simplifies the process of linking Snowflake with platforms like Google Ads, Facebook, The Trade Desk, and more.

Whether it's managing customer segments, syncing real-time audience data, or automating reporting workflows, MadConnect ensures that your data is always up-to-date and ready for action. Key features include: Audience Activation: Seamlessly sync first-party audience data from Snowflake to advertising platforms for targeted campaigns. Reporting: Retrieve campaign performance data from platforms and sync it with Snowflake for advanced analytics.

Privacy-Safe Transfers: Ensure secure and compliant data transfers using AES-256 encryption, with no data retained by MadConnect after delivery. Scalability: Automatically scale data transfers across multiple platforms with ease. MadConnect streamlines data management, saves engineering resources, and empowers businesses to maximize the value of their Snowflake data.

Expected Workflow After installing the native application, navigate to the Privileges tab. In the Account Level Privileges section, grant access to the following permissions. Click on the Launch App button and wait for the MadConnect link to appear.

Follow the account creation workflow in the launched application and start connecting!