Magid

EmotionalDNA® is a survey-based approach that maps the entire emotional landscape of video entertainment – including titles, networks, platforms, and brands – from the viewer’s perspective. Leaders across the media and entertainment ecosystem use EmotionalDNA to inform content and advertising strategy, program development, scheduling, branding, media buying, marketing, and more. The dataset contains 3800+ television shows and 280+ networks and is continuously updated with 3200 respondents every two weeks.

Use cases include: » Content Value: Sets of questions which derive the acquisition and retention value of a program » Content Recommendation: Identify similar programs, competitors and substitutes for content across the landscape using 36 emotional attributes and 8 statistically derived dimensions. » Viewer Engagement: Understand how viewers engage with your programming with 14 different interactions and our proprietary engagement metric Intentionality. The Snowflake share contains one schema with the following sample tables: -agg_tv_content_value_sample -agg_tv_emotional_metrics_sample -agg_tv_intentionality_interactions_sample -agg_tv_watch_behavior_sample -agg_tv_program_history_sample -agg_network_all_metrics_sample -agg_proximities_sample Metrics Include: -36 Emotional Attributes -8 Emotional Dimensions -2 Acquisition Scores -1 Retention Score -14 Engagement Interactions -Incidence Rate -Intentionality Score -Evaluation Score -Favorited Metric -Emotional Distance This is a sample dataset.

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