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Mastercard

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Mastercard SpendingPulse™ is a macroeconomic indicator of retail sales measuring in-store and online retail sales across all forms of payment. Mastercard SpendingPulse™ answers key business questions by using anonymized and aggregated sales activity in the Mastercard payments network, coupled with survey-based estimates for other payment types, such as cash and check. Key questions include:- -How does my organization’s performance compare to that of the industry?

-What are key upcoming sales days for consumers, and how can my organization best capitalize on them? -How are consumers spending across channels (online vs. in-store), and how will that change?

-Based on historical performance, growth, density and volume of spend, where should we open a new location? SpendingPulse™ insights enable organizations to look at sales estimates at the different geographic location granularities: county, DMA and state level. SpendingPulse™ industry sectors available include: Total Retail excluding Auto, Apparel, Department Stores, Electronics, Fuel & Convenience, Grocery, Home Furniture & Furnishings, Home Improvement, Jewelry, Lodging, Airlines, and Restaurants.

g. California); Sector (Total Retail excl. ); Date; Is Forecast (True or False if forecast data is available); Total Sales ($); Total YoY Change (%); Online Sales ($); Online YoY Change (%); In-store Sales ($); In-store YoY Change (%); % Online; % In-store.

All geographic and purchase channel data splits are internally consistent and sum to total. , sum of all states = Total USA sales $ figure for same time periods. If certain geographies are not reported in SpendingPulse™ data, it is because the available data did not meet Mastercard's aggregation standards.

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Intelligence Score
30/100
Your Rating
Platforms

2

Domain

mastercard.com

Data Quality SignalsD

Freshness

Single-source

API Status

No API

44Completeness

Compliance (vendor-reported)

SOC 2
ISO 27001
GDPR
CCPA

Quality Breakdown

Data Coverage
35
Documentation
75
Compliance
0
Pricing Clarity
0

Signal Analysis

Categories

Accelerating Advertising RevenueAudience SegmentationDemand ForecastingEconomic Impact AnalysisFinancialLocation PlanningMarket AnalysisMarketingRetailLocation & Marketing Data

Listed On

aws_marketplacesnowflake_marketplace
Intelligence Scores3/7 pillars scored
Market Presence
28
Integration
35
Business Maturity
3
Extended Analytics

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About Mastercard

Mastercard is an alternative data vendor. Mastercard specializes in accelerating advertising revenue, audience segmentation, demand forecasting, economic impact analysis, financial data. This vendor has a Vedex Intelligence Score of 30 out of 100, reflecting market presence, compliance posture, integration readiness, and business maturity.

Data Categories

Mastercard operates in the following alternative data categories.

Accelerating Advertising RevenueAudience SegmentationDemand ForecastingEconomic Impact AnalysisFinancialLocation PlanningMarket AnalysisMarketingRetailLocation & Marketing Data

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