# MediaWallah — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T11:48:40.465Z

## Overview

- **Headquarters**: USA
- **Description**: Introduction
The MediaWallah identity graph continuously evolves as more identity and signal data is fed to our proprietary learning machine. MediaWallah unifies these fragmented datasets and formulates clusters of Individuals and Households.
About the Listing
MediaWallah's Enrichment App in the Data Marketplace listing holds Two Applications.
Matchtest
and
Enrichment
.
The objective of the
Matchtest
App is to provide an overlap between a consumer dataset and MediaWallah dataverse without exposure. Typical matchtest take weeks before consumers can get an idea of if they want to purchase data from a Provider. This is because of importing and exporting data, confirming schemas, and even contract delays. Using the Snowflake's Secure Native Application Data Cloud, the Enrichment Insights Application templatizes this lengthy process and takes only minutes to complete, without data ever leaving snowflake.
The objective of the
Enrichment
App is to provide MediaWallah data append to consumer's original dataset.
Reminder
the Provider (MediaWallah) never sees the consumer data, and the Consumer (You!) never see the Provider's. The matching happens all with in snowflake! and only returns the matchable data!
New Customers can get unlimited number of
Matchtests
but only get get a limited number of
Enrichments
runs with the a percentage of potential data returned. Please contact MediaWallah to upgrade to the Full Enrichment Application!
INDV
Records: 3.7BB
Individuals: 228MM
Devices: 651MM
Device hem pairs: 3BB
Cookies: 131MM
Cookie hem pairs: 629MM
Emails: 544MM
HH
Records: 4.8BB
Devices: 919MM
Cookies: 269MM
Emails: 455MM
IP_Address: 174MM
CTVs: 120MM
CTV email pairs 199MM
CTV device pairs: 467MM
Available match_key_types and return_types
DEVICE_ID (such as IDFA, AAID)
COOKIE
IP_ADDRESS
CTV_ID
Email Hashes [MD5_HASH, SHA1_HASH, SHA256_HASH]
Workflow
Follow the steps in Readme after installing the Listing!
- **Slogan**: Engineer the best Identity offering for your business
- **Domain**: mediawallah.com
- **Contact Email**: info@mediawallah.com
- **Company Website**: https://mediawallah.com

## Categories & Sectors

- **Categories**: 360-Degree Customer View, Accelerating Advertising Revenue, Attribution Analysis, Audience Segmentation, Consumer Data, Customer Acquisition, Customer Onboarding, Fraud Remediation, Identity, Identity Data, Identity Graph Data, Identity Resolution, Providers

## Marketplace Presence

- **Source Platforms**: datarade, snowflake_marketplace
- **Platform Count**: 2
- **Delivery Methods**: API

## Intelligence Scores

- **Vendor Score**: 29.9
- **Market Presence**: 31.3
- **Integration**: 34
- **Business Maturity**: 6.5

## Competitors

- **Competitors**: Alesco Data, DRAKO, Factori, Redmob

## Products

### MediaWallah - Deterministic People-Based Identity Graph
- **Pricing**: $550
- **Free**: No
- **Categories**: Consumer Data, Identity Data, Identity Graph Data, Providers
- **Link**: https://vedex.ai/products/mediawallah-deterministic-people-based-identity-graph-456d9e/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/mediawallah-2fd738
- Due Diligence: https://vedex.ai/due-diligence/mediawallah-2fd738