# MFour — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T10:33:55.935Z

## Overview

- **Vendor Type**: data_provider
- **Headquarters**: USA
- **Year Founded**: 2011
- **Employee Count**: 150
- **Description**: This is sample data covering 7 days from 11/22/2022 to 11/29/2022. Purchased data will be refreshed daily.
Location, App + Web Data licensing from MFour delivers clients behavior data containing 200M monthly event level visits to brick + mortar locations, smartphone apps and websites made by a representative group of over 100,000 US consumers. All Location, App + Web Data is collected through MFour’s Surveys On The Go® smartphone app.
Location, App + Web Data is sold in month increments. Purchases are made for go forward data, and historical data can be purchased as far back as January 2021. Location Data or App + Web Data can be purchased separately if desired.
MFour’s Location, App + Web Data is all Fair Trade Data®, meaning it has been collected from consumers who provided informed consent and were compensated appropriately for the exchange. Outside of the Snowflake Marketplace subscription, any consumer observed visiting a location, app or website from MFour’s dataset can then be surveyed to either profile that consumer or understand “the why” behind their observed visitation.
Expected workflow for purchasing full product:
Contact MFour team solutions@mfour.com
Procurement - further evaluation, quoting and contracting
MFour will provide licensed behavior data via private listing on Snowflake
Tables Included:
APP_VISIT
WEB_VISIT
VENUE_VISIT
PANELIST_DEMOGRAPHIC
Fields Included in APP_VISIT:
panelist_id
os_name
os_version
device_manufacturer
device_model
device_type
app_category
app_name
started_at_local
ended_at_local
started_at_utc
ended_at_utc
started_date_utc
started_date_local
duration_sec
bundle_id
Fields Included in WEB_VISIT:
panelist_id
os_name
os_version
device_manufacturer
device_model
device_type
started_at_local
started_at_utc
started_date_utc
page_domain
page_url
predecessor_url
successor_url
browser_vendor
search_term
duration_sec
website
website_category
Fields Included in VENUE_VISIT:
panelist_id
pilgrim_visit_id
os_name
location_type
venue_id
venue_name
venue_category
venue_chain_name
lat
lng
city
state
postal_code
country
street_address
started_at_local
ended_at_local
confidence
started_at_utc
ended_at_utc
Fields Included in PANELIST_DEMOGRAPHIC:
panelist_id
dma
state
region
birthday
education
ethnicity
gender
income
employment_status
marital_status
- **Slogan**: Validated Consumer Insights
- **Domain**: mfour.com
- **Contact Email**: solutions@mfour.com
- **Company Website**: https://mfour.com

## Categories & Sectors

- **Categories**: 360-Degree Customer View, Accelerating Advertising Revenue, Attribution Analysis, Audience Segmentation, Consumer Behavior Data, Consumer Data, Market Analysis, Marketing, Personalize Customer Experiences, Providers
- **Sectors**: Marketing, Advertising, Consumer Research, Retail, Technology

## Marketplace Presence

- **Source Platforms**: conference:etail_west_2026, iiex_na_2026, known_vendor_seed, databricks_marketplace, datarade, snowflake_marketplace
- **Platform Count**: 3
- **Delivery Methods**: API
- **Geographic Coverage**: United States

## Intelligence Scores

- **Vendor Score**: 51.9
- **Market Presence**: 53
- **Trust & Compliance**: 83
- **Integration**: 62.1
- **AI Readiness**: 27
- **Business Maturity**: 53
- **Support & Operations**: 83.6

## Trust & Compliance (vendor-reported)

> These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

- **Trust Score**: 75/100 (based on vendor-reported attestations, not verified by vedex)
- **SOC 2 Type II**: Yes (current report available)
- **ISO 27001 Certified**: No
- **GDPR Compliance**: Fully compliant (DPA available)
- **Encryption Standards**: AES-256 for data at rest and TLS 1.2+ for data in transit
- **Penetration Testing**: Annual third-party penetration testing performed
- **Historical Breach Record**: No public incident found in our search (unverified)
- **Data Residency Options**: US
- **Written Compliance Policies**: Data privacy, Information security, Consumer rights

## AI & ML Readiness

- **LLM-Friendly Output Formats**: Structured JSON with schemas
- **File Formats Supported**: CSV, JSON, Excel

## Business & Funding

- **Funding Stage**: Bootstrapped
- **Estimated ARR Range**: $10-50M
- **Key Customers**: Google, Amazon, Procter & Gamble, Coca-Cola
- **Key Partnerships**: AWS Data Exchange, Snowflake Data Marketplace

## Competitors

- **Competitors**: Consumer Edge, Factori, Kindred, Trends 360

## Products

### vTracker+
A data research platform providing validated, trended consumer insights enriched with real-time behavioral data.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/vtracker-ccaddc/llms.txt

### ChatGPT Conversation Data
Captures raw prompts and responses at the message-level from generative AI interactions to track product discovery and purchase intent.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/chatgpt-conversation-data-0901a9/llms.txt

### Behavioral Event-Level Data
Validated event-level data across apps, websites, and brick-and-mortar locations from a panel of iOS and Android users.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/behavioral-event-level-data-4ec854/llms.txt

### AI Training Data
Proprietary datasets including consumer conversations and buyer signals for training AI models.
- **Pricing**: $87,500
- **Free**: No
- **Link**: https://vedex.ai/products/ai-training-data-a42cca/llms.txt

### In-App & Clickstream Data
Event-level behavioral data derived from app usage, web browsing, and location tracking of mobile users.
- **Pricing**: $87,500
- **Free**: No
- **Link**: https://vedex.ai/products/in-app-clickstream-data-4c7e5a/llms.txt

### MFour Studio™
An end-to-end insights platform providing access to validated consumer data and survey products.
- **Pricing**: $87,500
- **Free**: No
- **Link**: https://vedex.ai/products/mfour-studio-b6b3a0/llms.txt

### Surveys On The Go®
A mobile app-based panel generating verified consumer survey data and behavioral insights.
- **Pricing**: $87,500
- **Free**: No
- **Link**: https://vedex.ai/products/surveys-on-the-go-fb6331/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/mfour-b8df84
- Due Diligence: https://vedex.ai/due-diligence/mfour-b8df84