Motionworks

Placecast™ Trade Areas identifies the neighborhood of residence of visitors by the number of visits to a Motionworks Place or Region every month since 2019. Places include POIs of any size, such as a restaurant, automobile dealership, hotel, or coffee shop. Regions can include target areas within a city, such as a beach or city center, or a region can be a larger geography, such as a county, DMA, or state.

In addition to delivering information about the neighborhood of residence, users of this dataset can quantify the percentage of visitors to a place or region who are local or non-local as well as measure visitation frequency. –midnight) Use Cases: Targeted Local Advertising: Understand the geographical distribution of my competitor's customers to effectively target them with local advertising. Out-of-Home Advertising Strategy: Visualize the residential patterns of my customers and identify optimal out-of-home advertising strategies to reach them.

Commercial Real Estate: Provide potential renters with valuable information about the neighborhoods that frequent our commercial real estate location. Office Buildings: Determine the commuting distance preferences of potential job applicants for our commercial office, helping us identify the suitable talent pool. Real Estate Site Selection: Determine the acceptable travel distance of customers to stores similar to mine to identify the optimal location for my next store.

Post-Campaign Impact Analysis: Evaluate the effectiveness of local marketing campaigns in driving foot traffic from residents living in targeted neighborhoods. Transportation Planning: Measure the residential distribution of visitors to the center of our city to optimize bus routes catering to those neighborhoods.