# Motionworks — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T10:34:37.716Z

## Overview

- **Description**: Placecast™ Trade Areas identifies the neighborhood of residence of visitors by the number of visits to a Motionworks Place or Region every month since 2019. Places include POIs of any size, such as a restaurant, automobile dealership, hotel, or coffee shop. Regions can include target areas within a city, such as a beach or city center, or a region can be a larger geography, such as a county, DMA, or state.
In addition to delivering information about the neighborhood of residence, users of this dataset can quantify the percentage of visitors to a place or region who are local or non-local as well as measure visitation frequency.
Data vintage: 2019, 2020, 2021, 2022, 2023 to date
Update frequency: Monthly
Data available by day type (weekdays, Fridays, Saturdays, and Sundays) and daypart:
Five Radio Day Parts:
Overnight (midnight–6:00 a.m.)
Morning drive time (6:00–10:00 a.m.)
Midday (10:00 a.m.–3:00 p.m.)
Afternoon drive (3:00–7:00 p.m.)
Evenings (7:00 p.m.–midnight)
Use Cases:
Targeted Local Advertising: Understand the geographical distribution of my competitor's customers to effectively target them with local advertising.
Out-of-Home Advertising Strategy: Visualize the residential patterns of my customers and identify optimal out-of-home advertising strategies to reach them.
Commercial Real Estate: Provide potential renters with valuable information about the neighborhoods that frequent our commercial real estate location.
Office Buildings: Determine the commuting distance preferences of potential job applicants for our commercial office, helping us identify the suitable talent pool.
Real Estate Site Selection: Determine the acceptable travel distance of customers to stores similar to mine to identify the optimal location for my next store.
Post-Campaign Impact Analysis: Evaluate the effectiveness of local marketing campaigns in driving foot traffic from residents living in targeted neighborhoods.
Transportation Planning: Measure the residential distribution of visitors to the center of our city to optimize bus routes catering to those neighborhoods.
- **Contact Email**: snowflake-contact@mworks.com

## Categories & Sectors

- **Categories**: Accelerating Advertising Revenue, Attribution Analysis, Audience Activation, Customer Acquisition, Foot Traffic Analytics, Geospatial, Location Data Enrichment, Location Planning, Market Analysis, Marketing

## Marketplace Presence

- **Source Platforms**: snowflake_marketplace
- **Platform Count**: 1

## Intelligence Scores

- **Vendor Score**: 19.5
- **Market Presence**: 21.7
- **Integration**: 20
- **Business Maturity**: 3

## Links

- Vedex Profile: https://vedex.ai/vendor/motionworks-d4e687
- Due Diligence: https://vedex.ai/due-diligence/motionworks-d4e687