# Neustar (TransUnion) — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T10:35:50.617Z

## Overview

- **Vendor Type**: data_provider
- **Headquarters**: Chicago, US
- **Year Founded**: 2012
- **Employee Count**: 8000
- **Description**: LikeFolio, now part of the TransUnion family following the acquisition of Neustar, provides consumer sentiment and purchase intent data derived from social media signals to help investors and businesses make data-driven decisions. By analyzing millions of social media posts, the platform identifies emerging trends and consumer behaviors, offering a unique alternative data source for financial forecasting and market analysis.
- **Slogan**: The pulse of consumer behavior.
- **Domain**: neustar.biz
- **Company Website**: https://www.home.neustar

## Categories & Sectors

- **Categories**: Consumer Sentiment, Social Media Analytics, Purchase Intent Data, Market Intelligence
- **Sectors**: Retail, Consumer Goods, Investment Management, Marketing

## Marketplace Presence

- **Source Platforms**: alternativedata_org, aws_marketplace, conference:industry_research, etail_west_2026, conference:leadscon_2025
- **Delivery Methods**: REST API, SFTP, S3 Bucket, Snowflake Share, Web UI download
- **Geographic Coverage**: Global

## Intelligence Scores

- **Vendor Score**: 61.1
- **Market Presence**: 35.8
- **Trust & Compliance**: 100
- **Integration**: 60.6
- **AI Readiness**: 41
- **Business Maturity**: 76.2
- **Support & Operations**: 80.8

## Trust & Compliance (vendor-reported)

> These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

- **Trust Score**: 100/100 (based on vendor-reported attestations, not verified by vedex)
- **SOC 2 Type II**: Yes (current report available)
- **ISO 27001 Certified**: Yes (with certificate date)
- **GDPR Compliance**: Fully compliant (DPA available)
- **Encryption Standards**: AES-256 at rest and TLS 1.2+ in transit
- **Penetration Testing**: Annual third-party penetration testing and continuous vulnerability scanning
- **Historical Breach Record**: No public incident found in our search (unverified)
- **Data Residency Options**: US, EU
- **Written Compliance Policies**: Data privacy, Insider trading, Intellectual property, Information security, Anti-corruption, Whistleblowing

## AI & ML Readiness

- **LLM-Friendly Output Formats**: Structured JSON with schemas
- **File Formats Supported**: CSV, JSON, Parquet
- **SDK Languages**: Python, None

## Business & Funding

- **Funding Stage**: Acquired
- **Estimated ARR Range**: $100M+
- **Key Customers**: Hedge Funds, Asset Managers, Fortune 500 Retailers
- **Key Partnerships**: TransUnion, Major Financial Data Marketplaces

## Products

### LikeFolio Consumer Sentiment Data
Social media sentiment and purchase intent data platform acquired by Neustar/TransUnion.
- **Pricing**: $25,000
- **Free**: No
- **Categories**: Consumer Sentiment, Social Media Analytics, Purchase Intent Data, Market Intelligence
- **Link**: https://vedex.ai/products/likefolio-consumer-sentiment-data-24e86c/llms.txt

### Neustar Localeze
Local business listing management and data syndication.
- **Pricing**: $5,000
- **Free**: No
- **Categories**: Location Intelligence, Business Listings, Data Syndication, Identity Data, Marketing Intelligence
- **Link**: https://vedex.ai/products/neustar-localeze-3933ca/llms.txt

### Neustar UltraDNS
Well-known managed DNS service.
- **Pricing**: $1,200
- **Free**: No
- **Categories**: Network Infrastructure, Cybersecurity, Managed DNS, IT Operations
- **Link**: https://vedex.ai/products/neustar-ultradns-406f26/llms.txt

### Neustar Fabrick
Identity data management platform for marketing.
- **Pricing**: $25,000
- **Free**: No
- **Categories**: Identity Data, Marketing Technology, Audience Segmentation, Consumer Intelligence
- **Link**: https://vedex.ai/products/neustar-fabrick-53ae74/llms.txt

### Neustar IP Intelligence
IP-based geolocation and proxy detection data.
- **Pricing**: $5,000
- **Free**: No
- **Categories**: Identity Data, Fraud Prevention, Geolocation, Cybersecurity, Market Intelligence
- **Link**: https://vedex.ai/products/neustar-ip-intelligence-5a89ea/llms.txt

### Neustar Risk Solutions
An identity-based solution for measuring and optimizing omnichannel marketing campaigns using algorithmic models.
- **Pricing**: $25,000
- **Free**: No
- **Categories**: Identity Resolution, Marketing Analytics, Attribution, Risk Management, Consumer Intelligence
- **Link**: https://vedex.ai/products/neustar-risk-solutions-b9819b/llms.txt

### Purchase Intent Data
Derived from social media signals, commonly referenced in market intelligence contexts.
- **Pricing**: $25,000
- **Free**: No
- **Link**: https://vedex.ai/products/purchase-intent-data-cdf087/llms.txt

### Neustar ElementOne
Platform for consumer segmentation and market analysis.
- **Pricing**: $25,000
- **Free**: No
- **Categories**: Consumer Segmentation, Market Intelligence, Identity Services, Audience Analytics
- **Link**: https://vedex.ai/products/neustar-elementone-d3f4fc/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/neustar-transunion-c9d8d2
- Due Diligence: https://vedex.ai/due-diligence/neustar-transunion-c9d8d2