This dataset includes unparalleled product content and attribution. This solution is a a UPC level data feed with: High resolution imagery that shows all sides of the products packaging Complete content such as categorization hierarchy, brand hierarchy, fact panel information, and ingredient declaration. And completely structured product attribution.
This data is sourced directly from NIQ brand partners, retailer partners, industry partners, and in-store product collections. This data share includes over 1,450 product attributes such as dietary, nutrition, and wellness claims, nutrient content claims, ingredient identification attributes, clean label attributes, sustainability claims and certifications. This data share is applicable to all consumer goods such as food & beverage, alcohol, pet food, personal care, beauty, vitamins & supplements, medicine, feminine care, diapering needs, household cleaners, and household goods.
This data can be used for trend identification, brand and market strategy, claims optimization, research & development, innovation, competitive analysis, search engine optimization, analytic integration, audience segmentation, and media targeting. This data is licensed as an annual subscription through the NIQ Product Insights team.
1
Freshness
Single-source
API Status
No API
Compliance (vendor-reported)
Quality Breakdown
NIQ is an alternative data vendor. NIQ specializes in 360-degree customer view, attribution analysis, audience segmentation, commerce, customer acquisition data. This vendor has a Vedex Intelligence Score of 19 out of 100, reflecting market presence, compliance posture, integration readiness, and business maturity.
NIQ operates in the following alternative data categories.