# NIQ-GFK — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T08:39:05.199Z

## Overview

- **Description**: Get to know your customers and their consumption potential better – with data from our purchasing power family. Every year, we calculate GfK Purchasing Power at various levels of detail. This potential data provides information on disposable income and its regional distribution in many countries around the world. GfK Purchasing Power is the market-recognized benchmark for determining consumption potential, which you can use to precisely evaluate the potential for each region.
In France, the data is available at the level of 5-digit postcodes with 6,000 units, municipalities (communes) with >34,000 units or microgeographic regions (IRIS) with >48,000 units. Data at street level is also available upon request.
The share of general purchasing power that consumers spend in retail and mail order is reflected by GfK Retail Purchasing Power. This figure is subject to somewhat greater fluctuations due to the different consumer moods of the population. A regional comparison also shows considerable differences with regard to the existing demand potential in the retail sector.
In order to obtain an even more detailed picture of the consumption potential in the regions, retail purchasing power can be broken down into individual product lines. GfK Purchasing Power for Retail Product Lines shows how much consumers in the regions can spend on the various product-lines in the food and non-food sectors. The sum of the purchasing power for retail product lines in turn gives the retail purchasing power.
Data structure:
Territory key (e.g., municipalities, postcode districts, etc.)
Territory name (e.g., name of municipalities, postcode districts)
Number of inhabitants and households
Retail Purchasing Power per Product Line:
total in Million EUR [MEUR]
country's total in per mille [PRM]
EUR per capita [EUR_PC]
index per capita (country average=100) [INDEX_PC]
Product Lines:
01 food and related items
0101 food
0102 alcohol-free beverages
0103 alcoholic beverages
0104 tobacco products
02-16 non-food items
02 health and hygiene products
03 clothing
04 shoes, leather goods
05 furnishings
06 household products, glass, porcelain
07 electrical household appliances
08-11 consumer electronics, ICT, photography
12 watches, jewelry
13 books, stationery
14-15 sporting goods, hobbies and recreation
16 home improvement items
other available European countries:
e.g. Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom
other available Worldwide countries:
e.g. Australia, Canada, Japan, New Zealand, South Korea, United States.
- **Domain**: nielseniq.com
- **Contact Email**: oliver.pape@nielseniq.com
- **Company Website**: https://nielseniq.com

## Categories & Sectors

- **Categories**: 360-Degree Customer View, Audience Segmentation, Demographics, Geospatial, Location Data Enrichment, Location Planning, Market Analysis

## Marketplace Presence

- **Source Platforms**: snowflake_marketplace
- **Platform Count**: 1

## Intelligence Scores

- **Vendor Score**: 19.3
- **Market Presence**: 19.3
- **Integration**: 20
- **Business Maturity**: 3.2

## Links

- Vedex Profile: https://vedex.ai/vendor/niq-gfk-a49330
- Due Diligence: https://vedex.ai/due-diligence/niq-gfk-a49330