NowVertical Group

NOW SnowGraph’s graph analytics affinity apps help turn the data warehouse into a privacy-safe data intelligence and collaboration platform. All of the following marketing workflows can be unlocked: -ENCODING prepares, protects, and transforms data for secure internal Consumer querying and secure sharing by Providers. -PROFILING generates data-driven persona details for filtered segments using behavioral affinity scores.

-CLUSTERING lets you discover the customer sub-communities that naturally exist within an audience to drive your personalization at scale to the next level. -OVERLAP enables a secure way of identifying matching IDs between Consumer and Provider data - without either party exposing raw records. -PROPENSITY allows Consumers to generate predictive scores for all their customer IDs based on some target criteria like upsell or engagement.

-LOOKALIKES yield an external audience that a Consumer can target based on a Provider extending overlapping probabilistic signals.