# NowVertical Group — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T11:48:49.310Z

## Overview

- **Description**: NOW SnowGraph’s graph analytics affinity apps help turn the data warehouse into a privacy-safe data intelligence and collaboration platform. All of the following marketing workflows can be unlocked:
-ENCODING prepares, protects, and transforms data for secure internal Consumer querying and secure sharing by Providers.
-PROFILING generates data-driven persona details for filtered segments using behavioral affinity scores.
-CLUSTERING lets you discover the customer sub-communities that naturally exist within an audience to drive your personalization at scale to the next level.
-OVERLAP enables a secure way of identifying matching IDs between Consumer and Provider data - without either party exposing raw records.
-PROPENSITY allows Consumers to generate predictive scores for all their customer IDs based on some target criteria like upsell or engagement.
-LOOKALIKES yield an external audience that a Consumer can target based on a Provider extending overlapping probabilistic signals.
- **Domain**: nowvertical.com
- **Contact Email**: robert.simon@nowvertical.com
- **Company Website**: https://nowvertical.com

## Categories & Sectors

- **Categories**: Marketing

## Marketplace Presence

- **Source Platforms**: snowflake_marketplace
- **Platform Count**: 1

## Intelligence Scores

- **Vendor Score**: 18.4
- **Market Presence**: 11.8
- **Integration**: 20
- **Business Maturity**: 3.2

## Links

- Vedex Profile: https://vedex.ai/vendor/nowvertical-group-85a132
- Due Diligence: https://vedex.ai/due-diligence/nowvertical-group-85a132