# NPD — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T09:37:28.955Z

## Overview

- **Vendor Type**: data_provider
- **Year Founded**: 1966
- **Employee Count**: 1
- **Description**: Point-of-sale (POS) and consumer survey data. Founded in 1966; 1,645 employees.
- **Domain**: npd.com
- **Company Website**: http://npd.com/wps/portal/npd/us/solutions/financial-services

## Categories & Sectors

- **Categories**: Other

## Marketplace Presence

- **Source Platforms**: alternativedata_org
- **Platform Count**: 1
- **Geographic Coverage**: Consumer

## Intelligence Scores

- **Vendor Score**: 8.7
- **Market Presence**: 7
- **Integration**: 6
- **Business Maturity**: 21.3

## Links

- Vedex Profile: https://vedex.ai/vendor/npd-86125e
- Due Diligence: https://vedex.ai/due-diligence/npd-86125e