Outwardmedia

Finding buyers "In-Market" ready to buy is the goal of every marketing campaign. Digital Intent Monitoring allows you to do that by combining high-quality business contact data with digital intent signals. Bringing these two data sets together allows you to identify prospects by company and job function who have done research or engaged with industry specific content online.

Intent signals that have a primary use case for marketing outreach purposes are be obtained through monitoring online activities such as website visits, content downloads, product reviews, keyword searches and more. Using National Language Processing, OMI is able to monitor and track the context of content being consumed digitally, including webs searches and website clicks. OMI matches 14+ billion weekly intent signals to the company IP Address.

Those digital behaviors are then categorized into buckets and aligned to companies. Further job function/department and ultimately contacts within these companies can be identified.