# PlaceIQ — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T09:39:24.363Z

## Overview

- **Vendor Type**: data_provider
- **Headquarters**: USA
- **Year Founded**: 2010
- **Employee Count**: 115
- **Description**: PlaceIQ is a data and technology company that provides accurate and actionable foot traffic data to drive strategic business decisions and power location-intelligent marketing and advertising.
The Daily Visit Count product provides normalized foot traffic for individual locations belonging to over 700 brands across the United States. The data can be used to understand store-by-store trends, compare visitation between competitors, and understand share within categories.
The dataset includes three tables:
FACT_NUM_VISIT_V2_SHARED contains the time series data by LOCATION_KEY. VISITS_NORM provides normalized visit counts by LOCAL_DATE for each location. NUM_STANDARD_VISITS provides the raw observations to the location, however it is recommended to use VISITS_NORM for any analysis.
DIM_LOCATION_TAXONOMY_SHARED contains metadata to understand what brand is associated with a given LOCATION_KEY. LOCATION_FACET can be used to identify specific brands, while LOCATION_VERTICAL, LOCATION_CATEGORY, and LOCATION_SUB_CATEGORY can be used to understand a set of brands. It is recommended to use LOCATION_FACETs beginning with 'Places->SYN->ANA' for trend analysis.
DIM_LOCATION_SHARED contains a given location's metadata in geographic terms, including the latitude & longitude of the polygon's centroid (LOCATION_CENTROID_LATITUDE & LOCATION_CENTROID_LONGITUDE), Census Block Group (CENSUS_BLOCK_GROUP), Zip Code (LOCATION_ZIPCODE_5), DMA (LOCATION_DMA_CODE), and State (LOCATION_STATE_ABBR).
- **Slogan**: Powering location-based insights for business and marketing
- **Domain**: placeiq.com
- **Contact Email**: bbradtke@placeiq.com
- **Company Website**: https://placeiq.com

## Categories & Sectors

- **Categories**: Geo Location, Geospatial, Geospatial Data, Location Data, Providers
- **Sectors**: Retail, Advertising, Real Estate, Automotive, Consumer Packaged Goods

## Marketplace Presence

- **Source Platforms**: alternativedata_org, datarade, snowflake_marketplace
- **Platform Count**: 3
- **Delivery Methods**: API
- **Geographic Coverage**: United States

## Intelligence Scores

- **Vendor Score**: 51.4
- **Market Presence**: 45.6
- **Trust & Compliance**: 84
- **Integration**: 59.8
- **AI Readiness**: 35
- **Business Maturity**: 58
- **Support & Operations**: 60.8

## Trust & Compliance (vendor-reported)

> These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

- **Trust Score**: 75/100 (based on vendor-reported attestations, not verified by vedex)
- **SOC 2 Type II**: Yes (current report available)
- **ISO 27001 Certified**: No
- **GDPR Compliance**: Fully compliant (DPA available)
- **Encryption Standards**: AES-256 for data at rest and TLS 1.2+ for data in transit
- **Penetration Testing**: Annual third-party penetration testing
- **Historical Breach Record**: No public incident found in our search (unverified)
- **Data Residency Options**: US
- **Written Compliance Policies**: Data privacy, Information security, Intellectual property, Anti-corruption

## AI & ML Readiness

- **LLM-Friendly Output Formats**: Structured JSON with schemas
- **File Formats Supported**: Parquet, CSV, JSON, Avro

## Business & Funding

- **Funding Stage**: Acquired
- **Key Customers**: Comcast, MillerCoors, Gap Inc., AccuWeather
- **Key Partnerships**: Alibaba

## Competitors

- **Competitors**: Echo Analytics, Factori, MFour, Trends 360

## Products

### PlaceIQ Places Mapping Table
A mapping table used to link PlaceIQ location data with other datasets and Precisely products.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/placeiq-places-mapping-table-0dd616/llms.txt

### Mobile Location Data
Aggregated and normalized mobile location data derived from thousands of cell phone apps for audience insights.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/mobile-location-data-8a81bf/llms.txt

### Daily Foot Traffic
A dataset containing daily visitation counts to individual points of interests (POI), including brand and location details.
- **Pricing**: $87,500
- **Free**: No
- **Link**: https://vedex.ai/products/daily-foot-traffic-a1e32a/llms.txt

### PlaceIQ Location Data
Comprehensive location-based consumer insights data derived from mobile activity to drive marketing and business decisions.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/placeiq-location-data-a88d92/llms.txt

### Precisely Audiences
Audience segments powered by PlaceIQ location data to transform real-world signals into actionable marketing insights.
- **Pricing**: $87,500
- **Free**: No
- **Link**: https://vedex.ai/products/precisely-audiences-c59d0c/llms.txt

### PlaceIQ Mobile Location Data
Aggregated mobile location data providing insights into consumer movement across commercial points of interest.
- **Pricing**: $87,500
- **Free**: No
- **Link**: https://vedex.ai/products/placeiq-mobile-location-data-e82572/llms.txt

### Precisely Visits
Location-based visitation data used to understand consumer movement and behavior patterns.
- **Pricing**: $87,500
- **Free**: No
- **Link**: https://vedex.ai/products/precisely-visits-ec2f30/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/placeiq-4c6885
- Due Diligence: https://vedex.ai/due-diligence/placeiq-4c6885