# Placer.ai — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T08:36:25.211Z

## Overview

- **Vendor Type**: data_provider
- **Headquarters**: Los Altos, CA
- **Year Founded**: 2016
- **Employee Count**: 43
- **Description**: Chain/Venue Multi-Metrics by Placer.ai is a data feed of foot traffic visitation for any property or retail chain in the U.S. Leverage historical foot traffic data and analyze trends to forecast future retail visitation performance for any leading chain and individual venue you are interested in.
Track accumulative foot traffic, as well as percentage of foot traffic, generated by customers who work and live within a certain mileage of the property.
More granular data sets (all categories, from 2017 onwards) available by request. Please contact us at snowflake_marketplace_sales@placer.ai
Featured Metrics
Total foot-traffic: Number of visits in a given time period.
Visitors breakdown by home distance: a dimension that breakdowns foot-traffic data by the distance of the home location from the trade area.
Visitors breakdown by work distance: a dimension that breakdowns foot-traffic data by the distance of the work location from the trade area.
Panel size: Number of panels (devices) in a given time period
Top Use Cases
Monitor stores and properties to track high and lower performers
Integrate visit traffic data with prediction models to forecast future performance and strategically plan marketing promotions and hiring needs
Validate or identify anomalies in other datasets (e.g. credit cards)
Analyze the impact of events and promotions on vist traffic
Integrate with internal dashboards for reporting and a day-by-day view of chain/venue visitor traffic
Benchmark store performance within the chain and with category competitors
Configuration Options
Data history: Starting January 2017
Time-aggregation options: Daily (only Chains) / weekly (Venues/Chains) / monthly (Venues/Chains)
Region-aggregation: Nationwide, state, CBSA (MSA+microMSA), DMA (applicable only for Chains)
Delivery frequency: Daily (only Chains) / weekly (Venues/Chains)
Delivery methods: Buckets; SFTP or email
Format: CSV
Sample Tables & Schema
Tables Included:
Fields Included:
publication_date - example: ‘27/07/2020’
version_code - example: ‘0.0.3’
id - example: ‘58ef6e6c173f5601f82d8f28’
name - example: ‘Walmart’
type - example: ‘chain’
time_frame - example: 'daily'
start_date - example: ‘01/01/2017’
end_date - example: ‘01/01/2017’
region_type - example: ‘state’
region_name - example: ‘Delaware’
region_code - example: 'DE'
publication_date - example: ‘2020-08-0’
version_code - example: ‘1.0.0’
id - example: '5965fca0173f564b883c222e'
name - example: 'Mcdonald's'
type - example: 'venue'
time_frame - example: 'daily'
start_date - example: ‘2018-04-15’
end_date - example: ‘2018-04-15’
region_type - example: 'nationwide'
region_name - example: ‘California’
region_code - example: 'CA'
For more see, documentation:
https://docs.placer.ai/docs/csv-multiple-metrics-export-schema
- **Slogan**: The industry leader in location analytics.
- **Domain**: placer.ai
- **Contact Email**: info@placer.ai
- **Company Website**: https://www.placer.ai/

## Categories & Sectors

- **Categories**: Audience Segmentation, Economic Impact Analysis, Foot Traffic Analytics, Geo Location, Geolocation, Geospatial, Location Data Enrichment, Market Analysis, Real World Data (RWD)
- **Sectors**: Business Services, Consumer Cyclicals, Consumer Non-Cyclicals, Consumer Services, Energy, Finance, Healthcare, Industrials, Non-Energy Materials, Technology, Telecommunications

## Marketplace Presence

- **Source Platforms**: alternativedata_org, conference:battlefin_discovery_day, esri_uc_2026, cretech_ny_2026, exabel_catalog, snowflake_marketplace
- **Platform Count**: 3
- **Delivery Methods**: Platform Based
- **Geographic Coverage**: Construction, Media, Real Estate, Restaurants Food Delivery, Retail

## Intelligence Scores

- **Vendor Score**: 52.1
- **Market Presence**: 52.7
- **Trust & Compliance**: 84
- **Integration**: 64.1
- **AI Readiness**: 38
- **Business Maturity**: 63
- **Support & Operations**: 81.2

## Trust & Compliance (vendor-reported)

> These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

- **Trust Score**: 75/100 (based on vendor-reported attestations, not verified by vedex)
- **SOC 2 Type II**: Yes (current report available)
- **ISO 27001 Certified**: No
- **GDPR Compliance**: Fully compliant (DPA available)
- **Encryption Standards**: AES-256 for data at rest and TLS 1.2+ for data in transit
- **Penetration Testing**: Annual third-party penetration testing
- **Historical Breach Record**: No public incident found in our search (unverified)
- **Data Residency Options**: US
- **Written Compliance Policies**: Data privacy, Information security, Intellectual property, Anti-corruption

## AI & ML Readiness

- **LLM-Friendly Output Formats**: Structured JSON with schemas
- **File Formats Supported**: CSV, JSON, Parquet
- **SDK Languages**: Python

## Business & Funding

- **Funding Stage**: D+
- **Estimated ARR Range**: $100M+
- **Key Customers**: JLL, CBRE, Starbucks, Target, H-E-B
- **Key Partnerships**: AWS Data Exchange, Snowflake, Google Cloud, Esri

## Competitors

- **Competitors**: DRAKO, Factori, GapMaps, MFour

## Products

### Placer.ai Analytics Platform
A location intelligence platform providing foot traffic insights, visitation trends, and market analysis for properties and retail chains.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/placer-ai-analytics-platform-075181/llms.txt

### Location Intelligence Platform
While not a satellite provider, they are the primary competitor/partner in retail.
- **Pricing**: Contact for pricing
- **Free**: No
- **Link**: https://vedex.ai/products/location-intelligence-platform-bc21e0/llms.txt

### Freemium Chains Data
A limited access version of Placer.ai's foot traffic data for retail chains.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/freemium-chains-data-72ef18/llms.txt

### Industrials Foot Traffic
- **Pricing**: $10,000
- **Free**: No
- **Categories**: Geolocation
- **Link**: https://vedex.ai/products/industrials-foot-traffic-a67185/llms.txt

### Consumer Dwell Time
- **Pricing**: $10,000
- **Free**: No
- **Categories**: Geolocation
- **Link**: https://vedex.ai/products/consumer-dwell-time-af20c9/llms.txt

### Same-Store Visits
- **Pricing**: $10,000
- **Free**: No
- **Categories**: Geolocation
- **Link**: https://vedex.ai/products/same-store-visits-b10a63/llms.txt

### Consumer Foot Traffic
- **Pricing**: $10,000
- **Free**: No
- **Categories**: Geolocation
- **Link**: https://vedex.ai/products/consumer-foot-traffic-d44b88/llms.txt

### Industrials Dwell Time
- **Pricing**: $10,000
- **Free**: No
- **Categories**: Geolocation
- **Link**: https://vedex.ai/products/industrials-dwell-time-e4ca5a/llms.txt

### Trade Area Analysis Solution
A specialized tool for analyzing trade areas using real-world mobile location data to understand customer reach and behavior.
- **Pricing**: $57,500
- **Free**: No
- **Link**: https://vedex.ai/products/trade-area-analysis-solution-52450c/llms.txt

### Premium Export
A service enabling the delivery of Placer.ai data at scale for enterprise businesses.
- **Pricing**: $87,500
- **Free**: No
- **Link**: https://vedex.ai/products/premium-export-6e898e/llms.txt

### Placer.ai Location Intelligence Platform
A platform providing foot traffic insights, customer demographics, and competitive analysis based on anonymized mobile location data.
- **Pricing**: $57,500
- **Free**: No
- **Link**: https://vedex.ai/products/placer-ai-location-intelligence-platform-b2a9d2/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/placer-ai-93a5a3
- Due Diligence: https://vedex.ai/due-diligence/placer-ai-93a5a3