# Porch Group Media fka V12 — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T09:46:54.483Z

## Overview

- **Description**: ConsumerPlus combines multiple consumer data files to produce data on 217+MM consumers over the age of 18 in the United States, enhanced with demographics, shopping behavior, lifestyle categories, and contact data.
Tables:
CONSUMERPLUS_DICTIONARY
POSTALFILL
CONSUMER_0803
This database contains 315 columns of data, to include but not limited to:
First Name
Middle Initial
Last Name
Address Line 1
Address Line 2
City
State
ZIP Code
ZIP+4
Household Demographics like Presence of Children
Mortgage Data
Homeownership Status
Individual Demographics like Interests
Hobbies
Sports
Collections
V12 Vista Segment and Type
and In-Market Intent
Base Layout:
ID_Individuals
first_name
middle_initial
last_name
address_1
address_2
city
state
zip_code
zip4
For a full Demographic list, please go to the Link to Documentation.
For a personalized demonstration, please go to:
https://porchgroupmedia.com/v12-data/.
For sourcing and privacy information, please go to:
https://porchgroupmedia.com/v12-privacy-point-of-view/
- **Domain**: porchgroupmedia.com
- **Contact Email**: dplante@porchgroupmedia.com
- **Company Website**: https://porchgroupmedia.com

## Categories & Sectors

- **Categories**: 360-Degree Customer View, Audience Segmentation, Demographics, Personalize Customer Experiences

## Marketplace Presence

- **Source Platforms**: snowflake_marketplace
- **Platform Count**: 1

## Intelligence Scores

- **Vendor Score**: 18.9
- **Market Presence**: 15.8
- **Integration**: 20
- **Business Maturity**: 3.2

## Links

- Vedex Profile: https://vedex.ai/vendor/porch-group-media-fka-v12-23935c
- Due Diligence: https://vedex.ai/due-diligence/porch-group-media-fka-v12-23935c