# Precisely — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T09:37:22.316Z

## Overview

- **Vendor Type**: data_provider
- **Headquarters**: Burlington, Massachusetts
- **Year Founded**: 1968
- **Employee Count**: 2500
- **Description**: The Demographics Insights bundle features a collection of Precisely products which have been optimized to derive insights through machine learning and AI analytics. The bundle contains over 950 variables which have been selected to maintain consistency across statistical areas and 4-digit postcodes. The product features three main categories for deep analysis.
Estimates and Projections make it easy to understand current population characteristics and movements while helping to predict future changes in the demographic landscape.
Consumer Expenditure provides consumer spending data across a broad range of categories. Annual expenditures are calculated using the ratio between disposable income, demographics, and expenditures for products and services derived from household budget surveys from national statistical offices.
Current ABS Census data is also provided. The product also offers multiple field header options to enable broader textural analysis.
Data Sets
The Demographics Insights Bundle consists of 12 tables. There are four tables for each of the three main categories featured in the product. Each category option features a variables and schema table as well as three tables containing the data itself. The three data content tables provide the same data with different header options optimized for different usage scenarios.
Consumer Spend Potential includes a variables and schema table and three data tables: one with a long header name, a second with a medium length header name, and a third with a short header name.
Population Estimates and Projections includes a variables table, schema table and three data tables: one with a long header name, a second with a medium length header name, and a third with a short header name.
Base Demographics includes a variables table, schema table and three data tables: one with a long header name, a second with a medium length header name and a third with a short header name.
Data Set Content Includes but is not limited to:
Over 950 total variables (attributes) for the entire bundle.
505 total variables related to consumer spending potential in Australia Including the below:
136 consumer spending variables specific to food non-alcoholic beverages
102 recreation variables
72 household furnishings and goods variables
203 total variables related to population estimates and projections including the breakdowns below:
102 current year variables covering daytime population, income, household composition and population by gender and age.
77 five-year forecast variables covering household composition and population by gender and age
12 forecast variables for both ten- and fifteen-year forecasts for population by gender and age
268 variables for ABS Census data covering by the below:
Gender
Birthplace
Language
Household composition
Age
Education
Religion
Housing
Profession
Attributes Include but are not limited to:
The overall product bundle contains over 950 attributes or variables
Current ‘Usually’ Resident Population year
Current year and future projections for 5, 10, 15 years: population 0 to 14 years
Current year and future projections for 5, 10, 15 years: 15 to 64
Current year and future projections for 5, 10, 15 years: 65 or older
Current year and future projections for 5, 10, 15 years: Female Population
Current year and future projections for 5, 10, 15 years: female population 0 to 14 Years
Current year and future projections for 5, 10, 15 years: female population 15 to 64
Current year and future projections for 5, 10, 15 years: female population 65 or older
Current year and future projections for 5, 10, 15 years: male population
Weekly household income as fifteen unique income ranges
Age ranges by household (multiple variables as unique attributes)
Over 500 consumer spending attributes. Examples:
Consumer spend potential in AUS dollars (canned, frozen, bottled, dried fruit, etc.)
Consumer spend potential in AUS dollars (chocolate, confectionary)
Consumer spend potential in AUS dollars (personal care oral hygiene)
Consumer spend potential in AUS dollars (personal care shampoo and body wash)
Consumer spend potential in AUS dollars (rum - on and off premise)
Consumer spend potential in AUS dollars (Online food and groceries)
Consumer spend potential in AUS dollars (Online music, video, games, software)
Consumer spend potential in AUS dollars (Online cosmetics, toiletries)
276 unique attributes related to the current Australia census
Example Use Cases
Understand the demographic makeup of a specific geography
Define sales territories or service areas
Develop detailed market profiles
Develop target market areas
Develop consumer spending models at the postcode level
Identify population characteristics in a particular area
Inform site selection projects and advertising campaigns
Usage:
Query detailed population statistics by postcode
Understand population characteristics at the postcode level
Query detailed demographic factors specific to households by postcode
Query property
- **Slogan**: We believe in data integrity
- **Domain**: precisely.com
- **Contact Email**: info@precisely.com
- **Company Website**: https://www.precisely.com/

## Categories & Sectors

- **Categories**: 360-Degree Customer View, Accelerating Advertising Revenue, Asset Valuation, Attribution Analysis, Audience Segmentation, Contact Data Enrichment, Customer Acquisition, Customer Onboarding, Demand Forecasting, Demographics, Economic Impact Analysis, Environmental Data, Foot Traffic Analytics, Fraud Remediation, Fundamental Analysis, Geospatial, Identity Resolution, Location Data Enrichment, Location Geocoding, Location Planning, Market Analysis, Personalize Customer Experiences, Population Health Management, Pricing Analysis, Quantitative Analysis, Real World Data (RWD), Retail, Location & Marketing Data, Risk Analysis, Supply Chain
- **Sectors**: Insurance, Retail, Telecommunications

## Marketplace Presence

- **Source Platforms**: aws_marketplace, conference:big_data_ldn, fima_us_2025, industry_research, esri_uc_2026, databricks_marketplace, snowflake_marketplace
- **Platform Count**: 3
- **Delivery Methods**: REST API, Python SDK, SFTP, S3 Bucket, GCS Bucket, Azure Blob, Snowflake Share, Databricks, Web UI download
- **Geographic Coverage**: Global

## Intelligence Scores

- **Vendor Score**: 61.1
- **Market Presence**: 64.7
- **Trust & Compliance**: 100
- **Integration**: 87
- **AI Readiness**: 45
- **Business Maturity**: 83
- **Support & Operations**: 80.8

## Trust & Compliance (vendor-reported)

> These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

- **Trust Score**: 100/100 (based on vendor-reported attestations, not verified by vedex)
- **SOC 2 Type II**: Yes (current report available)
- **ISO 27001 Certified**: Yes (with certificate date)
- **GDPR Compliance**: Fully compliant (DPA available)
- **Encryption Standards**: AES-256 for data at rest and TLS 1.2+ for data in transit
- **Penetration Testing**: Annual third-party penetration testing and continuous internal vulnerability scanning
- **Historical Breach Record**: No public incident found in our search (unverified)
- **Data Residency Options**: US, EU, UK, APAC, Client choice
- **Written Compliance Policies**: Data privacy, Intellectual property, Information security, Anti-corruption, Whistleblowing

## AI & ML Readiness

- **LLM-Friendly Output Formats**: Structured JSON with schemas
- **File Formats Supported**: Parquet, CSV, JSON, Avro, Excel, XML
- **SDK Languages**: Python, Java, .NET

## Business & Funding

- **Funding Stage**: Acquired
- **Estimated ARR Range**: $100M+
- **Key Customers**: 99 of the Fortune 100, Major Global Banks, Leading Insurance Carriers
- **Key Partnerships**: AWS, Microsoft Azure, Google Cloud, Snowflake, Databricks

## Competitors

- **Competitors**: DRAKO, Echo Analytics, Factori, GapMaps

## Products

### Precisely Data Experience (PDX)
A platform to sample and access Precisely's curated datasets, including location, property, business, and audience data.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/precisely-data-experience-pdx-7e00b6/llms.txt

### Precisely Risk Data
A comprehensive collection of datasets offering insight into various risk factors.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/precisely-risk-data-2101de/llms.txt

### Address Data
Comprehensive address datasets for geocoding and location verification.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/address-data-21fb94/llms.txt

### Spectrum Spatial Data
Excellent at linking location data to business records and demographics.
- **Pricing**: Contact for pricing
- **Free**: No
- **Link**: https://vedex.ai/products/spectrum-spatial-data-6f76fb/llms.txt

### World Points of Interest
Curated dataset containing global points of interest for location intelligence.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/world-points-of-interest-570fbe/llms.txt

### Precisely Data Integrity Suite
A comprehensive suite of cloud services for data integration, data quality, data governance, and location intelligence.
- **Pricing**: $30,000
- **Free**: No
- **Link**: https://vedex.ai/products/precisely-data-integrity-suite-9a8551/llms.txt

### Dynamic Demographics
Demographic data combined with mobility data to reveal changing profiles over time.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/dynamic-demographics-90d5dc/llms.txt

### Precisely Data Graph API
An API built on a network of connected data that spans all Precisely data enrichment products.
- **Pricing**: $30,000
- **Free**: No
- **Link**: https://vedex.ai/products/precisely-data-graph-api-b670cc/llms.txt

### Precisely Data Experience
A platform to sample and source curated datasets including property boundaries and other location intelligence data.
- **Pricing**: $30,000
- **Free**: No
- **Link**: https://vedex.ai/products/precisely-data-experience-b7d149/llms.txt

### Precisely Automate
Software solution designed to streamline complex SAP processes.
- **Pricing**: $30,000
- **Free**: No
- **Link**: https://vedex.ai/products/precisely-automate-bad5fd/llms.txt

### Demographics Insights
A collection of over 950 variables optimized for machine learning and AI analytics, consistent across statistical areas and 4-digit postcodes.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/demographics-insights-daecba/llms.txt

### Dynamic Demographics Data
Demographic data offering that reveals changing profiles over time, combined with mobility data.
- **Pricing**: $30,000
- **Free**: No
- **Link**: https://vedex.ai/products/dynamic-demographics-data-475f86/llms.txt

### Property Boundaries
Curated dataset providing precise geographic boundaries for properties.
- **Pricing**: $30,000
- **Free**: No
- **Link**: https://vedex.ai/products/property-boundaries-b6e39a/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/precisely-f0f4ac
- Due Diligence: https://vedex.ai/due-diligence/precisely-f0f4ac