Relo Metrics

Relo Metrics provides a valuation of every brand exposure across broadcast and social for all 30 NBA teams. Brands can use this data to evaluate active partnerships and explore future opportunities.

View Included: Exposure generated per sponsor and placement type across each rights holder Tables Included: (available through the view) Rights holders Sponsors Placement types Sponsor annotations Fields Included: League Year Sponsor Placement Platform Account Ownership Exposures Social Media Impressions Social Media Video Views Social Media Engagements Sponsor Media Value Date Range:10-24-2023 to 06-23-2024 Sourcing: Data is sourced from broadcast networks and social media channels, including: Facebook, Instagram, Twitter, YouTube, and TikTok.

Exposure Detection: Exposures are detected through a rigorous analysis and QA workflow to detect relevant brand exposures for each NBA team resulting in thousands of hours of broadcast and social media posts analyzed with a subset of all annotations being reviewed for quality assurance of the data.

Top Use Cases for Brands: With sponsorships across multiple teams, understand the exposure and value generated to evaluate return on sponsorship investment and to inform renewal conversations. When looking to buy sponsorships, identify high performing placements from the teams that you want to work with. Keep an eye on competitors in the space to understand where they're getting exposure and investing in sponsorship.