# Rhetorik — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T11:45:52.951Z

## Overview

- **Vendor Type**: data_provider
- **Headquarters**: USA
- **Year Founded**: 1997
- **Employee Count**: 250
- **Description**: Rhetorik, now integrated into Lightcast, is a provider of global B2B marketing data and sales intelligence, specializing in technology install base data and firmographic insights to help organizations identify and target high-value prospects.
- **Slogan**: The Global Leader in B2B Technology Sales Intelligence
- **Domain**: rhetorik.com
- **Contact Email**: lightcastdirectproduct@lightcast.io
- **Company Website**: https://www.rhetorik.com

## Categories & Sectors

- **Categories**: B2B Data, Firmographics, Technology Install Base, Sales Intelligence, Marketing Data
- **Sectors**: Technology, Software, Telecommunications, Professional Services

## Marketplace Presence

- **Source Platforms**: aws_marketplace, conference:hrtech_las_vegas_2025, databricks_marketplace, datarade, snowflake_marketplace
- **Platform Count**: 4
- **Delivery Methods**: REST API, SFTP, S3 Bucket, Snowflake Share, Databricks, Web UI download
- **Geographic Coverage**: Global

## Intelligence Scores

- **Vendor Score**: 61.1
- **Market Presence**: 54
- **Trust & Compliance**: 99
- **Integration**: 80.3
- **AI Readiness**: 38
- **Business Maturity**: 83
- **Support & Operations**: 67.5

## Trust & Compliance (vendor-reported)

> These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

- **Trust Score**: 100/100 (based on vendor-reported attestations, not verified by vedex)
- **SOC 2 Type II**: Yes (current report available)
- **ISO 27001 Certified**: Yes (with certificate date)
- **GDPR Compliance**: Fully compliant (DPA available)
- **Encryption Standards**: AES-256 for data at rest and TLS 1.2+ for data in transit
- **Penetration Testing**: Annual third-party penetration testing
- **Historical Breach Record**: No public incident found in our search (unverified)
- **Data Residency Options**: US, EU
- **Written Compliance Policies**: Data privacy, Information security, Intellectual property, Anti-corruption

## AI & ML Readiness

- **LLM-Friendly Output Formats**: Structured JSON with schemas
- **File Formats Supported**: Parquet, CSV, JSON, Excel
- **SDK Languages**: Python, None

## Business & Funding

- **Funding Stage**: Acquired
- **Estimated ARR Range**: $10-50M
- **Key Customers**: Microsoft, Oracle, SAP, Salesforce
- **Key Partnerships**: Salesforce, HubSpot, Marketo

## Competitors

- **Competitors**: Coresignal, Forager.ai, LakeB2B, PredictLeads

## Products

### Professional Contact Data
Database of 800M+ professional profiles including contact info, work experience, and seniority.
- **Pricing**: Contact for pricing
- **Free**: No
- **Link**: https://vedex.ai/products/professional-contact-data-746dfb/llms.txt

### Rhetorik B2B Data APIs
A suite of 8 endpoints providing access to professional and company profile data.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/rhetorik-b2b-data-apis-1f116e/llms.txt

### Datarista
Data delivery and integration platform for syncing B2B data into Salesforce, HubSpot, Microsoft Dynamics, and Marketo.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/datarista-26b2ef/llms.txt

### B2B Technographic Data Sets
Technographic data collected via multi-source methodology including licensed, modeled, researched, and mined data.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/b2b-technographic-data-sets-bcdc03/llms.txt

### Technographic Data Sets
Data covering over 17,000 enterprise technology products and solutions from 7,000+ vendors.
- **Pricing**: Contact for pricing
- **Free**: No
- **Link**: https://vedex.ai/products/technographic-data-sets-4da360/llms.txt

### RTC (Rhetorik Tech Classification)
Machine learning model identifying software, IT, and cloud technologies within organizations.
- **Pricing**: Contact for pricing
- **Free**: No
- **Link**: https://vedex.ai/products/rtc-rhetorik-tech-classification-bae267/llms.txt

### Prospect Identification Data
Implied from helping organizations identify high-value prospects
- **Pricing**: $10,000
- **Free**: No
- **Categories**: B2B Data, Firmographics, Technology Install Base, Sales Intelligence, Marketing Data
- **Link**: https://vedex.ai/products/prospect-identification-data-03d01d/llms.txt

### Sales Intelligence Platform
Mentioned in industry reports related to sales and marketing data.
- **Pricing**: $10,000
- **Free**: No
- **Categories**: B2B Data, Firmographics, Technology Install Base, Sales Intelligence, Marketing Data
- **Link**: https://vedex.ai/products/sales-intelligence-platform-137127/llms.txt

### DataCliniq
An international data health service that cleans, enriches, and verifies customer and prospect data.
- **Pricing**: $5,000
- **Free**: No
- **Categories**: B2B Data, Firmographics, Technology Install Base, Sales Intelligence, Marketing Data, Identity Data Enrichment
- **Link**: https://vedex.ai/products/datacliniq-368c18/llms.txt

### NetFinder
A native Salesforce application that integrates Rhetorik's B2B data directly into the CRM environment.
- **Pricing**: $100
- **Free**: No
- **Categories**: B2B Data, Firmographics, Technology Install Base, Sales Intelligence, Marketing Data
- **Link**: https://vedex.ai/products/netfinder-3ca0d9/llms.txt

### Technology Install Base Data
Core dataset offered by Rhetorik tracking the software and hardware infrastructure used by organizations.
- **Pricing**: $15,000
- **Free**: No
- **Categories**: B2B Data, Firmographics, Technology Install Base, Sales Intelligence, Marketing Data
- **Link**: https://vedex.ai/products/technology-install-base-data-41540b/llms.txt

### Rhetorik360
A comprehensive intelligence platform providing a 360-degree view of companies and professionals worldwide.
- **Pricing**: $10,000
- **Free**: No
- **Categories**: B2B Data, Firmographics, Technology Install Base, Sales Intelligence, Marketing Data
- **Link**: https://vedex.ai/products/rhetorik360-8c7b79/llms.txt

### B2B Company and Professional Profile Data
Comprehensive database of company firmographics and professional contact profiles.
- **Pricing**: $27,500
- **Free**: No
- **Link**: https://vedex.ai/products/b2b-company-and-professional-profile-data-8fe988/llms.txt

### Neuron360
Global company intelligence platform providing firmographics, technographics, and TAM analysis.
- **Pricing**: $36,000
- **Free**: No
- **Link**: https://vedex.ai/products/neuron360-9bdce2/llms.txt

### Rhetorik Data Feeds
Direct data delivery services providing firmographic and technology install base information for CRM and marketing automation integration.
- **Pricing**: $10,000
- **Free**: No
- **Categories**: B2B Data, Firmographics, Technology Install Base, Sales Intelligence, Marketing Data
- **Link**: https://vedex.ai/products/rhetorik-data-feeds-b75133/llms.txt

### Technology Map
Proprietary database covering over 17,000 enterprise technology products and solutions from more than 7,000 vendors across 150+ technology categories.
- **Pricing**: $32,500
- **Free**: No
- **Link**: https://vedex.ai/products/technology-map-ee4cfb/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/rhetorik-6fc607
- Due Diligence: https://vedex.ai/due-diligence/rhetorik-6fc607