---Intro--- Roqad works with DSPs, DMPs, Agencies, CDPs, and Brands (McDonald's, Leroy Merlin, others) to help improve targeting and audience development, which has been compromised by vanishing IDFAs and third-party cookies. We also provide fuel for cross-device retargeting. What can you do with identity graphs and data onboarding?
Use cases include audience extension, increasing addressability, marketing attribution for affiliate marketing networks, campaign performance optimization for large campaigns managed by agencies. With our data onboarding product LINK, you can map your hashed emails from your CRM to MAIDS, and in the US, to IP addresses. We often write it like this in shorthand: MAIDs <> HEMS <> IP addresses.
You can do it at incredible volumes and it works backwards and forwards. :) ---Sample Tables--- Here are the sample data tables in our Snowflake Marketplace listing: The actual Identity Graph output, using demo data. TCF CONSENT FILE EXAMPLE HEM-MAID-IP-Postal OUTPUT.
HEM sample output - includes the HEMs, consent_collection_timestamp, and privacy_policy_url; Note that the opt-in date format may be more or less accurate depending on the region. The privacy policy URL indicates the document in force at the time of consent collection. 68074E+12 -consent_type sample: 105 -TCF consent string sample: CPmakxgPmakxgBfACBDEC1Cv_________wYgJNwAYAAgk2CTcAGAAIJNgAA HEM-MAID-IP-Postal OUTPUT.
Germany
2
roq.ad
Freshness
Single-source
API Status
API Available
Compliance (vendor-reported)
Quality Breakdown
Adbrain (by The Trade Desk)
Shared: providers, consumer data, identity data
Ekata
Shared: providers, consumer data, identity data
VentiveIQ
1 product
Shared: providers, consumer data, identity data
BritePool
Shared: providers, consumer data, identity data
Audience Acuity
4 products
TrueData
1 product
Shared: providers, consumer data
Roq.ad is an alternative data vendor headquartered in Germany. Roq.ad specializes in consumer data, identity data, identity graph data, providers data. This vendor has a Vedex Intelligence Score of 30 out of 100, reflecting market presence, compliance posture, integration readiness, and business maturity.
Roq.ad operates in the following alternative data categories.