# Samba TV — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T10:35:23.591Z

## Overview

- **Vendor Type**: data_provider
- **Headquarters**: USA
- **Year Founded**: 2008
- **Employee Count**: 450
- **Description**: Samba TV is a data provider offering Interest Data, TV Viewership Data, Consumer Behavior Data, and OTT (Over-the-Top) Data. They are headquartered in United States of America.
- **Slogan**: The leading media intelligence company
- **Domain**: samba.tv
- **Contact Email**: info@samba.tv
- **Company Website**: https://samba.tv

## Categories & Sectors

- **Categories**: Entertainment Data, Media & Entertainment Data, Providers, TV Viewership Data
- **Sectors**: Advertising, Media and Entertainment, Marketing Technology, Consumer Insights

## Marketplace Presence

- **Source Platforms**: aws_marketplace, conference:industry_known, databricks_marketplace
- **Platform Count**: 3
- **Delivery Methods**: API
- **Geographic Coverage**: Global with primary focus on North America

## Intelligence Scores

- **Vendor Score**: 60.3
- **Market Presence**: 47.3
- **Trust & Compliance**: 83
- **Integration**: 62.1
- **AI Readiness**: 32
- **Business Maturity**: 67.7
- **Support & Operations**: 60.8

## Trust & Compliance (vendor-reported)

> These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

- **Trust Score**: 75/100 (based on vendor-reported attestations, not verified by vedex)
- **SOC 2 Type II**: Yes (current report available)
- **ISO 27001 Certified**: No
- **GDPR Compliance**: Fully compliant (DPA available)
- **Encryption Standards**: AES-256 for data at rest and TLS 1.2+ for data in transit
- **Penetration Testing**: Annual third-party penetration testing performed
- **Historical Breach Record**: No public incident found in our search (unverified)
- **Data Residency Options**: US
- **Written Compliance Policies**: Data privacy, Information security, Intellectual property

## AI & ML Readiness

- **LLM-Friendly Output Formats**: Structured JSON with schemas
- **File Formats Supported**: Parquet, CSV, JSON

## Business & Funding

- **Funding Stage**: Pre-IPO
- **Key Customers**: Disney, Warner Bros, NBCUniversal, Omnicom Media Group
- **Key Partnerships**: Google, The Trade Desk, LiveRamp, Snowflake

## Competitors

- **Competitors**: Datasys, Redmob, Stirista, Webbula

## Products

### Samba TV Consumer Behavior Data
Insights into consumer behavior patterns based on first-party data from connected televisions.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/samba-tv-consumer-behavior-data-ca7776/llms.txt

### Agentic-curated Media Marketplace
A media marketplace powered by Samba's first-party behavioral and contextual data for ad buying.
- **Pricing**: $150,000
- **Free**: No
- **Link**: https://vedex.ai/products/agentic-curated-media-marketplace-089a25/llms.txt

### Samba TV Behavioral and Contextual Data
First-party behavioral and contextual data used for agentic-curated media marketplaces and cross-media measurement.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/samba-tv-behavioral-and-contextual-data-65e0bd/llms.txt

### Samba Identity Resolution
Samba enables secure, native, identity matches in Databricks using Hashed Emails, MAIDs, CTV IDs and IPs to a Samba ID.
- **Pricing**: $0
- **Free**: Yes
- **Categories**: ADVERTISING_AND_MARKETING, MEDIA, RETAIL, FINANCIAL, OTHER, TRAVEL_AND_TOURISM
- **Link**: https://vedex.ai/products/samba-identity-resolution-8ba7e2/llms.txt

### Samba TV OTT Data
Data and insights regarding Over-the-Top (OTT) content consumption and streaming behavior.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/samba-tv-ott-data-8cd7f7/llms.txt

### Samba TV Interest Data
Data reflecting consumer interests derived from first-party behavioral and contextual signals.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/samba-tv-interest-data-b1d351/llms.txt

### Samba TV Audience Segments
Audience segments based on first-party TV data from millions of connected TV devices.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/samba-tv-audience-segments-d4017f/llms.txt

### Interest Data
Data insights regarding consumer interests and behavioral patterns derived from smart TV usage.
- **Pricing**: $87,500
- **Free**: No
- **Link**: https://vedex.ai/products/interest-data-2a1f1c/llms.txt

### Samba TV Viewership Data
Second-by-second TV viewership and ad exposure data sourced from millions of opted-in smart TVs.
- **Pricing**: $150,000
- **Free**: No
- **Link**: https://vedex.ai/products/samba-tv-viewership-data-3ef256/llms.txt

### OTT (Over-the-Top) Data
Data feeds specifically tracking viewership and engagement across streaming and OTT platforms.
- **Pricing**: $150,000
- **Free**: No
- **Link**: https://vedex.ai/products/ott-over-the-top-data-7836d6/llms.txt

### Consumer Behavior Data
Datasets providing insights into consumer habits and preferences based on cross-screen media consumption.
- **Pricing**: $150,000
- **Free**: No
- **Link**: https://vedex.ai/products/consumer-behavior-data-966a23/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/samba-tv-9ccbe5
- Due Diligence: https://vedex.ai/due-diligence/samba-tv-9ccbe5