Spiceworks Ziff Davis (SWZD)

Business level intent across 17 million businesses, 188 countries and billions of signals. Intent Scores are calculated from our diverse set of signals featuring research activities and habits, observations of pain points and product life cycles using our innovative behind-the-firewall technology, and their readiness to invest in technology, all broken out into 50 technology segments. It is simple to overlay with your existing datasets, with the functionality to match on the business domain, allowing you to unlock insights about which segments a business is showing a propensity to buy, as well as the brands they are researching, the keywords and sentiment behind the intent.

You can understand whether they are looking at a new technology, upgrading existing tech or dealing with technical issues. The SWZD B2B Intelligence database has everything you need to overlay intelligence with your existing Sales & Marketing efforts, allowing you to refine campaign targeting tactics, filter prospect lists, and distinguish businesses that are in the upper, middle or lower phase of the Sales funnel. Fields Included: DATE SEGMENT SCORE SCORE_CHANGE COMPANY_NAME PRIMARY_DOMAIN DOMAINS COUNTRY INDUSTRIES EMPLOYEE_RANGE KEY_FOCUS KEY_DRIVERS_EXHIBITED VENDOR_INTERESTS SIGNALS Example Use Case: Determine which businesses on your account list are ready to invest in Cloud Security and whether they are already leaning towards your brand and whether they are upgrading existing tech or investing in new tech.